Director of Marketing
2 months ago
The Director of Marketing will lead and oversee all marketing operations and strategy in a dynamic and fast-paced environment. This role involves developing and executing comprehensive marketing strategies, managing digital marketing initiatives, brand positioning, and content creation. The ideal candidate is a strategic thinker with strong leadership, communication skills, and the ability to handle multiple priorities under tight deadlines. The Director of Marketing will also collaborate with cross-functional teams to drive sales, enhance brand visibility, and support business objectives.
Key Responsibilities:
Marketing Strategy:
- Develop and implement marketing strategies to support business growth and enhance brand awareness.
- Monitor market trends, competitor activities, and industry developments to identify opportunities and challenges.
- Implement analytics tools to track marketing performance, providing insights into campaign effectiveness and ROI.
Content Creation:
- Lead the development of high-quality, engaging content that resonates with target audiences across multiple platforms.
- Oversee brand positioning and messaging, ensuring consistency across all marketing channels and materials.
- Manage digital marketing initiatives, including SEO, paid search, social media, and email marketing to drive lead generation and conversion.
Cross-functional Collaboration:
- Work closely with sales, product development, and other teams to align marketing strategies with business goals.
- Plan and execute events, including trade shows, conferences, and webinars, to support marketing and business development objectives.
- Identify and manage relationships with external agencies and vendors to optimize marketing efforts.
Team Leadership:
- Manage and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Develop and manage the marketing budget to ensure effective resource allocation and ROI optimization.
- Provide strategic direction and leadership for all marketing initiatives.
Qualifications:
Education and Experience:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of experience in marketing, preferably within relevant industries such as construction, HVAC, trades industry, or related fields.
- Proven experience in strategic marketing planning and execution.
- Strong analytical skills with proficiency in digital marketing and analytics tools.
- Management experience, including overseeing direct reports.
Skills and Competencies:
- Excellent communication and interpersonal skills.
- Demonstrated ability to work collaboratively in a matrixed team environment.
- Strong project management skills and the ability to handle multiple priorities under tight deadlines.
- Familiarity with marketing automation and CRM tools.
Additional Requirements:
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing circumstances.
- Innovation: Strong desire for continuous learning and improvement, with a knack for innovative thinking.
- Collaboration: Exceptional ability to build alignment and maintain openness to different opinions and ideas.
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