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Marketing Communication Manager

2 months ago

Cudahy, United States Steel Partners LLC Full time
Job Description

JOB SUMMARY:

The position is responsible for promoting and supporting the growth of Lucas Milhaupt’s products and services in our chosen market segments and applications. The role requires a hands-on approach to developing, implementing, and measuring the impact of marketing plans across both digital and traditional channels. The ideal candidate will be a self-starter with a comprehensive understanding of marketing tools, analytics, and trends to drive successful campaigns.

DUTIES INCLUDE:

  • Assisting in developing an integrated marketing plan, defining priorities and implementing tactics in various areas, including advertising, social media, direct marketing, and event planning/tradeshows.
  • Assisting with marketing data analysis, including campaign results, conversion rates, and online traffic.
  • Generating compelling content for our website, social media, and print collateral.
  • Supporting lead generation initiatives through appropriate directory usage, electronic database searches, CRM, and telephone contact to support sales activity.
  • Building marketing lists and segment data by industry, channel and geographic region.
  • Developing and implementing lead nurturing and follow-up programs.
  • Performing basic market research activities as necessary. This may include new customer surveys, existing customer sales data, and test marketing of new products.
  • Performing other duties when needed.
Requirements

QUALIFICATIONS, KNOWLEDGE, SKILLS AND ABILITIES:
  • Strong interpersonal/written skills and attention to detail.
  • Positive attitude and being able to work both independently and with a team.
  • Self-motivated, responsive, and proactive.
  • Organized and capable of multi-tasking.
  • Familiarity with data management and analysis tools, such as HubSpot, Microsoft Dynamics, and digital and email marketing platforms.
  • Familiarity with graphic design software packages, such as Adobe Illustrator, Photoshop and InDesign.
  • Must be willing to travel (15%).
Education
  • Bachelor’s degree in communications, marketing, or related field is required.
  • Strong computer skills and proficiency in Microsoft Office Suite.
  • Minimum 4 years of experience.