Junior Content Strategist

2 days ago

Charlotte, United States Wray Ward Full time

The Junior Content Strategist is a natural problem-solver with excellent communication skills. This person will work collaboratively with a team to create digital experiences that tell compelling stories and achieve results. They will work closely with the Digital Platforms Associate Director and cross-functional teams to define challenges, uncover insights and find opportunities, translating them into actionable strategies and supporting their implementation. This person is not expected to know everything but should be eager to learn.

Essential Duties & Responsibilities

  • Translate client goals into actionable strategies
  • Help create website information architectures, site maps and content outlines
  • Assess content opportunities and recommend strategies that meet client goals and deliver best-in-class user experiences
  • Assist in client presentations to create buy-in for recommended solutions
  • Evaluate client feedback and recommend refinements to help resolve issues
  • Work collaboratively with Digital Designers, Copywriters and Developers to ensure projects are successfully delivered
  • Assist in adding, updating and migrating content within content management systems
  • Act as a source of industry knowledge with internal and client teams
Communication Skills
  • Communicate clearly with Client Engagement Directors, Project Managers and other team members regarding project objectives and deliverables
  • Excellent written and verbal communication skills.
  • Able to clearly articulate recommendations and how you came to those conclusions
Requirements

Qualifications
  • 1-3 years of experience with marketing in a digital/interactive/mobile/web environment
  • Basic understanding of Google Analytics, search engine and conversion optimization, and the website development process
  • Self-motivated and eager to learn new things
  • Extremely detail-oriented
  • Good writing and communication skills
  • Ability to research topics with a journalistic eye for detail and accuracy and synthesize complex information


This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

WE, NOT ME - We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK "WHAT IF?" - Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS - Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT - Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category - we will live it, we will breathe it and we will own it.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.

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