Strategic Content Specialist

6 days ago


Charlotte, North Carolina, United States Truist Inc Full time
{"Job Description": "

At Truist, we're committed to delivering care for our clients in every interaction. As a key member of our content team, you'll play a crucial role in creating strategic and compelling content that inspires and builds better lives and communities.

Job Summary

We're looking for a seasoned content professional to join our team as a Sr. Digital Content Strategist. In this role, you'll evaluate business requirements, user needs, and communication goals to develop a distinctive online experience that engages and drives action.

Main Responsibilities
  • Partner with digital strategists, experience designers, site developers, subject matter experts, and other key stakeholders to deliver distinctive online experiences with compelling content.
  • Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, editing, and training.
  • Analyze, plan, develop, and implement content strategy to meet business goals for aligned teams.
  • Write and edit copy that's quickly engaging, easy to understand, on-brand, and backed by data and research.
  • Partner with content teams to foster cross-segment and cross-channel alignment.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, English, or related field, or equivalent education and experience.
  • Five years of related experience or an equivalent combination of education and experience.
  • In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with content marketing and the Marketing discipline.
  • Experience managing or leading projects or project work streams and operating as a lead in a specialty capacity.
Preferred Qualifications
  • Excellent writing skills with demonstrated ability to write successfully for websites and other digital interfaces.
  • 5+ years of online/digital content development and strategy experience.
  • Experience working on teams that employ agile best practices and processes.
About Truist

Truist is a Drug Free Workplace and an Equal Opportunity Employer. We strive to attract and retain talented individuals from diverse backgrounds and perspectives. If you're passionate about creating content that inspires and builds better lives and communities, we encourage you to apply.

"}

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