Content Marketing Strategist
2 weeks ago
Location: Charlotte, NC (on-site)
Estimated Salary: $72,000 annually (based on experience)
Serve Craft is an innovative company that empowers small, locally owned trades businesses to increase their revenue and visibility through a network of cohesive, collaborative partners. We strike a balance between the steadfast values of the skilled trades and new technologies capable of supercharging every aspect of a small business.
This role will be responsible for developing and executing a comprehensive content strategy across all digital platforms, with a focus on increasing brand awareness, driving engagement, and generating leads within the trade industry. The successful candidate will oversee content creation, social media strategy, and community engagement, ensuring all efforts align with the company's overall marketing objectives and goals.
- Key Responsibilities:
- Create high-quality content that resonates with the target audience in the trade industry.
- Develop and implement a content strategy that aligns with the company's goals and supports business objectives.
- Manage and grow the company's social media presence across platforms.
- Monitor, analyze, and report on social media performance using analytics tools and adjust strategies as needed.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in content marketing, social media management, or a related field, preferably in the trade or industrial sector.
- Proven track record of creating and executing successful content and social media strategies.
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