Product Marketing Specialist

4 weeks ago


Irvine, United States Red Global Full time

***NOTE: NO THIRD PARTY AGENCIES FOR THIS ROLE***

Duration: 6 months or longer initial contract

Location: Irvine California

Industry: Fin-Tech

Work: Hybrid approach with occasional travel to Irvine California

Preference: Prefer local candidates to Irvine, however, open to other states and Mexico. Mexico resources who possess any traveling visa are qualified.

Job Description:

  • 7-10 years in product management and product marketing with some project management and/or change management
  • Ability to translate and apply product marketing and go-to-market know how to internal business transformation and change activation objectives
  • Background in marketing and communications, design or training and development helpful
  • Tech savvy, experience with large scale digital transformation efforts
  • Experience with corporate finance/accounting and/or SAP implementations helpful

Key Skills & Functions:

  • Stakeholder engagement.
  • Analyzing and understanding stakeholder needs and impacts.
  • Building relationships with key internal stakeholders to understand pain points, change impacts and needs.
  • Audience Analysis & Segmentation. Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies
  • User Story & Customer Journey Map development.
  • Ability to identify and document moments that matter as part of a customer change journey
  • Strong background in workshop design and facilitation to elicit user stories and customer journeys
  • Communications and Storytelling.
  • Differentiated skills in creating a change narrative: Developing a compelling story around the transformation to inspire and motivate employees.
  • Ability to articulate change benefits and value
  • Excellent interpersonal and communication style, with proven active listening and critical thinking ability
  • Campaign Development and Management.
  • Good project management skills and ability to leverage go-to-market know how to craft and execute high impact engagement campaigns to drive transformation objectives.
  • Monitoring and Measuring Progress: Data driven mindset. Continuously tracking the progress of the transformation and making necessary adjustments based on feedback and other data.


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