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Assistant Director of Marketing

3 months ago

Terre Haute, United States IvyTech Full time

Under the direction of the Director of Marketing, this position provides support and strategy in marketing activities related to recruitment and enrollment for the Terre Haute service area. It will also provide support for internal and external events. This position will be responsible for the day-to-day management of social media platforms as it aligns with overarching marketing strategies.

MAJOR RESPONSIBILITIES

  • Manages social media outreach, including Facebook, Instagram, and LinkedIn, in collaboration with the Director of Marketing. Uses the appropriate tools to measure the success of each campaign and make the appropriate adjustments based on those results. Keep abreast of the latest social media best practices and technologies and implement them when appropriate.
  • Manage internal communications to students, including gathering content, populating, building, and distributing student e-newsletters and other internal campus communications.
  • Manage content on Ivy Tech Terre Haute and Greencastle web pages.
  • Assist with developing campus marketing, recruitment, retention, and development of print and electronic collateral.
  • Assists with coordinating photography and videography requests for campus events (could include serving as the photographer at various campus events or activities).
  • Create and update online forms for event registrations and surveys.
  • Maintain digital signage and other internal communication channels, as assigned.
  • Assist with special events and public functions as directed by supervisor, including Commencement and other special events.
  • Ensure publications are up to date and assist with making edits using design software or coordinate design work through the Creative Services team.
  • Work collaboratively with other faculty and staff offices on campus.
  • Represent marketing on various committees as directed by supervisor.
  • Other duties associated with the position may be assigned.
The above list of duties is not to be construed as an exhaustive list. Other duties logically associated with the position may also be assigned.

Benefits:

Excellent benefits, including voluntary benefits: medical, dental, vision, retirement, life insurance, spouse/child life insurance, , LTD, STD, Identity Guard, etc.

Employer contribution to Health Savings Account (with Choice Plan medical insurance)

No waiting period to enroll in benefits.

Employer contribution to retirement plan. (Employee contribution not required)

Paid time off: vacation and sick accrued bi-weekly.

Paid holidays: 8 days plus winter break between December 25th and January 1st.

Free tuition for employee and dependents.

Professional Development opportunities.

Salary: $44,800

MINIMUM QUALIFICATIONS
  • Bachelor's degree in communications, marketing, graphic design, journalism, or related field of study.
  • One to three years of related professional work experience.
  • Experience with the following software: Canto, Canva, Zoom, Microsoft Teams, and conferencing software.
  • Comfort with social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
  • Must demonstrate strong organizational skills and the ability to be self-motivated, deadline-driven, and extremely detail-oriented, including the capability to readily adapt to changes in workflow.
  • Experience or interest in graphic design, photography, and videography.
  • Strong written and verbal communication skills including proofreading/editing in a variety of voices.
  • Ability to listen attentively and understand details.
  • Must demonstrate strong problem-solving skills.
  • Must demonstrate ability to promote an inclusive environment that reflects the broad diversity and backgrounds represented by our students and employees and which every individual feels respected and valued.
  • Must possess strong computer skills and good knowledge of Microsoft Office Suite with the ability to learn systems in web content management, customer relation management database tools, and more.
  • Ability to work in a fast-paced, deadline-oriented environment producing quality work on time.
  • Strong organizational skills with an eye on communication and sharing information and resources.
  • Ready to contribute to a positive, supportive, and high-performing team culture.
PREFERRED QUALIFICATIONS
  • Strong knowledge of Adobe Creative Suite, including Photoshop, InDesign, Illustrator, and/or Premiere Pro.
  • Experience in working with an email marketing platform and/or customer relationship management tools.
  • Experience or interest in making data-driven decisions and measuring effectiveness through analytics.
  • Ability to take initiative, think critically, problem solve, and approach projects with a strategic mindset.
  • Ability to coordinate multiple projects simultaneously with appropriate prioritization and milestones.
  • Ability to handle many assignments simultaneously with accuracy, on time, and in a fast-paced office.
  • Ability to provide creativity and resourcefulness and identify opportunities to improve systems/processes.
  • Excellent communication and customer service skills.


Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College's Title IX Coordinator or to the US Department of Education Office of Civil Rights.