Senior Manager, Brand Marketing

3 months ago

Glendale, United States DineEquity Full time

Description A key member of the IHOP restaurant brand marketing team, the Senior Manager, Brand Marketing Manager is responsible for large revenue, complex product and menu-related projects. Focus on effectively managing strategy, new product development and improvements, testing and system-wide rollouts. Responsibilities: Leads assigned projects/categories. Projects may include large revenue, complex projects, platforms, media supported tests, 3rd party partnerships, advertised campaigns, and priority categories of high sales PMIX Plan, develop, test, and implement new products/initiatives Serve as primary point of contact and content expert Sets project objectives, strategy, positioning, and/or menu role Develops and gains alignment on success criteria Proactively seeks out information from others outside of immediate team to improve projects Develop new product concepts, initial product names and positioning Manage brainstorming of new menu items and platforms Determine feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value Sets and drives to deliver clear, realistic project priorities, expectations, milestones, and timelines in partnership with PMI; communicates these to all stakeholders Lead cross-functional team to implement - managing time and resources efficiently; delegating to cross-functional team as needed Review materials to maintain accuracy/consistency Analyzes performance and makes quality decisions and fact-based recommendations based on approved success criteria - balancing timeliness with data collection and stakeholder input, exercising reasonable consideration of both risk and reward when exploring opportunities Update project performance to leadership, cross-functional team, and franchisees Responsible for system-wide rollouts Develops creative briefs with a clear key message and effectively presents to agencies Partner with creative marketing and agencies on creative materials to ensure key messages are pulled through Manages inventory planning in partnership with supply chain team Manage product improvements and cost-savings opportunities Lead team and provide coaching and guidance to marketing managers Perform other responsibilities, as needed Leadership Develops strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally Able to effectively influence to achieve mutual business success Takes initiative to stay one step ahead of decisions and communication Able to answer questions or seek out information in a timely manner Understands the importance of being nimble and can quickly pivot self and team, if a project is directed differently by leadership Supports positive partnerships the franchise community and with key vendors Business Maturity Looks for opportunities for innovation and demonstrates the confidence to recommend ideas, considering risks, benefits, and potential outcomes Demonstrates accountability by identifying, addressing, and elevating issues quickly and effectively Monitor business performance and clearly convey an understanding of the strengths and weaknesses of the business and/or function and how this might impact their objectives Executive Presence Able to present projects with clarity and enthusiasm to the cross-functional team, leadership & franchisees Learning Acumen Consistently looks for opportunities to improve Leverages lessons learned; reflects, learns, adjusts, and improves Skills & Requirements: College degree required; MBA preferred 5+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required Exceptional planning and project management skills required; ability to manage multiple projects of complex scope Franchise experience preferred Experience leading a team of direct reports Demonstrable knowledge of tactical planning and analytical evaluation Ability to prioritize, problem-solve and respond quickly to changes in direction Excellent customer service, ability to establish strong working relationships with internal/external partners and lead cross-functional team Strong organization and attention to detail Strategic thinker with strong negotiation, presentation, and written/verbal communication skills Proficient in Microsoft Office

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