Regional Marketing Manager

5 days ago

Glendale, California, United States Dine Brands Full time
Job Title: Regional Marketing Manager

The Regional Marketing Manager is a critical role for Dine Brands, responsible for driving brand awareness, trial, and engagement in assigned markets. This hands-on manager will support and manage brand, menu, promotional, and local marketing, digital, communications, and CRM/loyalty initiatives.

Key Responsibilities:
  • Develop and execute strategic marketing plans that drive brand awareness, trial, and engagement in assigned markets.
  • Collaborate with cross-functional teams to execute marketing plans that drive awareness and generate revenue.
  • Lead digital strategy and mapping of consumer journey to improve conversion.
  • Provide marketing leadership and expertise to assigned franchisees in the development of multi-channel, DMA, and trade area marketing strategies and tactics.
  • Develop and present data-driven business cases to facilitate DMA-level investment spending and manage resulting co-op marketing budgets.
  • Perform analysis of the competitive environment to determine benchmarks against key competitors locally for product, price, and promotion.
  • Oversee spending of local restaurant marketing funds by qualified franchisees to ensure effective usage, compliance with requirements, and budgeting reconciliation.
Requirements:
  • MBA preferred. Bachelor's degree required. Minimum 7-10 years of relevant experience in field marketing or corporate marketing role.
  • Proven skills in developing strategic marketing plans that factor in business analytics, consumer insights, operational performance, and other relevant metrics.
  • Prior experience in search, digital, and performance marketing, and project management preferred.
  • Ability to independently analyze Region, DMA, and restaurant-level performance metrics in the development of strategic marketing plans.
  • Highly proficient in presenting complex information in small, medium, and large group settings.
  • Ability to lead franchisees and other stakeholders to desired outcome.
  • Proven ability to lead and influence stakeholders at various levels within an organization.
  • Excellent project management skills and the ability to work cross-functionally in the completion of assigned tasks, within established deadlines.
  • Must be self-motivated, with the ability to work independently and manage time effectively.
  • Functional understanding of restaurant operations and P&L management.
  • Must be willing and able to travel up to 30% of time annually.

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