Market Segment Manager

3 weeks ago

Grand Rapids, United States tesa SE Full time
Are you ready to revolutionize tape with us?

At tesa , we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference

The Market Segment Manager - Printing and Packaging Solutions (PPS) plays a key role in defining and developing targeted printing and packaging segments for our PPS applications. This position involves identifying unique value propositions, driving innovation that resonates with our packaging and paper customers, and fostering valuable customer insights to enhance market share. The focus includes optimizing our current product range, spearheading new product innovations, and offering technical expertise to clients. Additionally, the Market Segment Manager will oversee projects from initial concept through to launch and implementation.

What you'll do:

Market Segmentation:
  • Define and develop targeted market segments within the Packaging and Paper Industries for the Print and Packaging Solutions team.
  • Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and market gaps.
  • Create a clear segment assortment strategy that achieves market penetration and drives growth of sales.
  • Collaborate with marketing to develop market position and messaging for PPS assortment.
  • Create and execute marketing strategies for product launches and assortment highlights.
  • Conduct market analysis of competitors products and pricing.
  • Collaborate with management team to create sales enablement tools.
Product Management:
  • Manage the entire product lifecycle, from ideation to launch and ongoing performance evaluation.
  • Collaborate with TD/PD and marketing teams to develop and refine product offerings, including defining product requirements for new business cases.
  • Monitor product performance and make recommendations for improvements or new product development based on market feedback.
  • Review and maintain a process for managing and reducing blocked stock.
Technical Sales Assistance:
  • Provide technical expertise and support to the sales team and customers, ensuring a thorough understanding of product capabilities.
  • Assist in developing sales strategies and tools to effectively communicate product benefits to customers.
  • Conduct training sessions for sales representatives and customers on product features and applications.
What you'll need:
  • Bachelor's degree in mechanical engineering, chemistry, or materials science or equivalent (MBA is a plus).
  • 5+ years of combined marketing and/or product segment experience.
  • Demonstrated strong analytical skills.
  • Must have strong strategic thinking, organizational and critical thinking skills with a bias towards action.
  • Proficient in Microsoft Office Suite, with strong emphasis on PowerPoint and Excel, and experience with CRM software packages.
  • Must be able and willing to travel 50%.
  • Comfort working across borders is a must. Valid passport required. Ability to speak another language is a plus.
  • Excellent communication skills and ability work effectively in cross functional teams.

#APlaceForYou

#LI-HYBRID
Posted on: 10/8/2024

Do you think tesa ?

Please follow the below link to submit your resume and other required information.

  • Market Segment Manager

    3 weeks ago

    Grand Rapids, United States tesa SE Full time

    Are you ready to revolutionize tape with us? At tesa, we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference! The Market Segment Manager -...

  • Market Segment Manager

    3 weeks ago

    Grand Rapids, United States tesa SE Full time

    Are you ready to revolutionize tape with us? At tesa, we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference! The Market Segment Manager -...

  • Market Segment Manager

    4 weeks ago

    Grand Rapids, Michigan, United States tesa SE Full time

    Market Segment Manager - Printing and Packaging SolutionsAt tesa, we're passionate about creating sustainable adhesive solutions that improve the work, products, and lives of our customers. As a Market Segment Manager - Printing and Packaging Solutions, you'll play a key role in defining and developing targeted printing and packaging segments for our...

  • Product Marketing Strategist

    4 weeks ago

    Grand Rapids, Michigan, United States Stiles Machinery Full time

    Product Marketing AnalystStiles Machinery is seeking a dynamic and driven Product Marketing Analyst to drive the strategic growth of our product offering across North America.This role will be responsible for strategizing, executing, and measuring the performance of all campaigns to ensure optimal results.The right candidate for this position will have a...

  • Market Leader

    2 weeks ago

    Grand Rapids, United States Apple Full time

    As a Market Leader, you inspire teams to deliver experiences that build customer loyalty and guide the development of your management talent. Because each location operates sales, training, technical support, and business-focused segments, your job is complex and challenging. You lead your staff to maintain peak performance, even working side by side with...

  • Merrill Market Supervision Manager

    3 weeks ago

    Grand Rapids, United States Bank of America Full time

    Merrill Market Supervision Manager page is loaded Merrill Market Supervision Manager Apply locations Grand Rapids time type Full time posted on Posted 30+ Days Ago job requisition id 24027050 Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is...

  • Merrill Market Supervision Manager

    3 weeks ago

    Grand Rapids, United States Bank of America Full time

    Merrill Market Supervision Manager page is loaded Merrill Market Supervision Manager Apply locations Grand Rapids time type Full time posted on Posted 30+ Days Ago job requisition id 24027050 Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is...

  • Merrill Market Supervision Manager

    3 weeks ago

    Grand Rapids, United States Bank of America Full time

    Merrill Market Supervision Manager page is loaded Merrill Market Supervision Manager Apply locations Grand Rapids time type Full time posted on Posted 30+ Days Ago job requisition id 24027050 Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is...

  • Marketing Strategist

    1 week ago

    Grand Rapids, United States K Group Companies Full time

    Marketing Strategist Overview: We are seeking a dynamic Marketing Strategist to join our team. The ideal candidate will be focusing on driving lead generation and optimization conversion strategies. This candidate will be responsible for identifying, developing and executing target key market segments, designing and implementing lead nurturing programs to...

  • Senior Marketing Specialist

    1 week ago

    Grand Rapids, United States Steelcase Full time

    General Information Country: USA ...

  • Senior Marketing Specialist

    2 weeks ago

    Grand Rapids, United States Steelcase Full time

    General Information Country: USA ...

  • Market Supervision Manager

    4 weeks ago

    Grand Rapids, MI , USA, United States Bank of America Full time

    Job Description:Merrill Market Supervision ManagerAt Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is...

  • Insurance Account Manager

    4 weeks ago

    Grand Rapids, Michigan, United States HUB International Full time

    Job SummaryAs a Personal Lines Account Manager at HUB International, you will lead the customer service function and client segment strategy for your book, retaining clients and revenue, and growing your book by account rounding and asking for referrals. You will also reduce E&O exposure.Key Responsibilities Lead the customer service and client segmentation...

  • Marketing Technology Analyst

    2 weeks ago

    Cedar Rapids, United States Robert Half Full time

    Job DescriptionJob DescriptionWe are in search of a Marketing Technology Analyst to be part of our team. This role is located in CEDAR RAPIDS, Iowa, and offers a long-term contract employment opportunity. The successful candidate will primarily focus on the analysis and implementation of marketing technology, including Google Analytics, Google Tag Manager,...

  • Marketing Project Management Manager

    3 weeks ago

    Grand Rapids, United States Meijer Full time

    As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community! Meijer Rewards Weekly pay Scheduling flexibility Paid parental leave Paid...

  • Marketing Project Management Manager

    2 months ago

    Grand Rapids, United States Meijer Full time

    Job DescriptionAs a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community! Meijer RewardsWeekly pay Scheduling flexibilityPaid parental leave ...

  • Marketing Operations Manager

    4 weeks ago

    Grand Rapids, Michigan, United States Meijer Full time

    About the Role:We are seeking a highly skilled Marketing Operations Manager to join our team at Meijer. As a key member of our Marketing department, you will be responsible for leading the development and implementation of effective processes that drive results and increase efficiencies.Key Responsibilities:Lead the planning, scheduling, and control of all...

  • Marketing Intern

    1 week ago

    Grand Rapids, United States Steelcase Full time

    General Information Country: USA ...

  • Marketing Intern

    1 week ago

    Grand Rapids, United States Steelcase Full time

    General Information Country: USA ...

  • Product Management Leader

    4 weeks ago

    Grand Rapids, Michigan, United States Steelcase Full time

    Job DescriptionJob Title: Product ManagerCompany: SteelcaseJob Type: Full-TimeLocation: Grand Rapids, MichiganAbout Us: Steelcase is a global design and thought leader in the world of work. We design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.Job SummaryWe are seeking a Product...