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Content Strategy Associate Director

4 months ago

Houston, United States Dow Jones Full time

Job Description: Chemical Market Analytics by OPIS (CMA), a Dow Jones company, is looking for a Strategic Insights Associate Director to lead, define and publish a regular integrated Strategic Insights program across the chemical, petrochemical and energy sectors. You will work across all the CMA product value chains, and the marketing and sales functions. You will produce and deliver a comprehensive Strategic Insight content approach that advances the CMA brand and uses the plethora of CMA data and insights to develop content and themes that provide a holistic understanding of the important issues and developments across the chemicals and energy sectors-in particular those that will improve the future performance and strategy of the industry players. This includes (but is not restricted to) producers, consumers, convertors, technology providers, and the financial community. Target personas will include C-Suite, IR teams, Business Strategy/Development teams, High-level Investment Banking executives, Portfolio Managers, and the broader industry community. Also, this Strategic Insight content is used to improve client and prospect engagement, leading to new business opportunities. This role can be located in either London, UK or Houston, Texas, and reports to the Head of Strategic Insights for Chemical Market Analytics. You will take ownership of the development of Strategic Insight deliverables, using the deep expertise, analysis and insights from the range of CMA value chain coverage to deliver an offering that will “join the dots” of the developments across multiple value chains and geographies, to allow users and readers to understand the major challenges and opportunities facing them from a strategic perspective. As a result, you will define KPI-driven goals, collaborate and align with multiple company partners, and undertake regular voice-of-customer research to understand the content needed for the deliverables. This is a 'hands-on' autonomous role requiring collaboration among multiple partners; you will need to be self-driven and comfortable taking the initiative while providing well-thought-out plans and deliverables for stakeholder review and support. Key responsibilities: Responsible for planning, developing and implementing the business's Strategic Insight content strategy. Lead Strategic Insights content creation, using the content and knowledge from the CMA experts and publications Manage the development of high-quality strategic insights/themes and content–including thought leadership, white papers, podcasts, and videos Evaluate the success of the content offering and identifying new opportunities to capitalize on. Work with partners across sales, product management and marketing to ensure agreement and understanding of forward-looking plans, tactics and strategies. Be an in-house editor for market thought leadership content, coordinating with CMA Marketing concerning potential partnerships with leading media, trade publications and associations. Ensure all content produced is optimized for the given medium, aligned with other tactics and formats, and created with clients’ needs in mind. Job Requirements 9+ years of proven strategic content and/or editorial experience in the chemicals industry. Knowledge of the chemicals industry is required. Experience of measurable success in developing Strategic Insights style products and innovative content programs to increase business growth. Strategic content/ theme development capabilities, including strategy, writing, creation and execution of executive summaries and marketing style content across multiple media – including social media, blogs, websites and email. Strong ability to think strategically, analytically, and creatively to identify key themes and trends, often requiring lateral thinking. Experience working in a cross-functional, matrix organization, including understanding global/ regional/ country organizational dynamics. Forward-looking and able to understand how chemical market trends will impact the business and pivot accordingly. Skillsets Chemical domain knowledge, editorial/curation skills and ability to draw strategic themes and conclusions from multiple data and insight sources are essential for the success of this role. Excellent command of the English language, with great written and verbal communication skills Natural ability to navigate a complex matrix organization and lead process changes. Great at managing workload and excelling in a fast-paced, connected environment. A collaborator with experience working with multiple cultures and stakeholders across global locations and time zones. Lead with a growth mindset and use data to make decisions. See the “big picture” and affect holistically Our Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs and Wellness Resources Education Benefits Family Care Benefits and Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program #LI-Hybrid Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Business Area: Dow Jones - OPIS - CMA Job Category: Marketing & Product Management Union Status: Non-Union role Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Req ID: 39860