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Email Marketing Specialist

2 months ago

Washington, United States Integration International Inc Full time

Email Marketing Specialist

Duration: 03+ Months (possible Extension)

Location: Washington, PA

Pay rate: $35/hr on W2.

The Email Marketing Specialist is primarily responsible for the execution of email campaigns. As part of this process, the Specialist will review email requests that have been submitted by clients to ensure that all necessary information has been provided and will make recommendations for email revisions based on best practices and test results data. This role will oversee the test and revision process which involves working directly with the design team and clients to ensure that all requested edits are made before scheduling the emails for deployment. They will also perform Quality Assurance on email campaigns assigned to other Specialists. This role is also responsible for data manipulation, including writing queries to extract and segment data for audiences and complex testing scenarios. The Specialist will also help to support ongoing optimization initiatives including but not limited to A/B testing, monthly reporting and insights, and automated campaigns.

Required Skills:

Up to 3 years of related experience

Project Management with email marketing

Working knowledge of HTML/CSS

Strong reporting skills

Desirable:

Experience with Salesforce Suite Applications

Google Analytics proficiency