Account Executive

3 weeks ago


Burbank, United States Meruelo Group Full time
Account Executive - Power106

Job responsibilities include, but are not limited to:
  • Expand local sales by developing and maintaining new advertisers through solution based programs at the client level (direct seller)
  • High degree of developmental business at the Marketing Director/Brand Manager/Regional Sales Manager level
  • Ongoing high level of prospecting for ideal customers, creating valid business reasons to get appointments and conducting effective customer needs analysis
  • Creation, presentation, execution and recap of comprehensive marketing campaigns.
  • Solid prospecting systems for short and long range plans for revenue growth
  • Various internal reporting
  • Other job-related functions as required
  • Attend all sales and full staff meetings
  • Attend all sales staff training seminars
Candidates must possess the following skills/qualifications:
  • Must have a minimum of at least three to five (3-5) years media sales experience (radio/television/digital/print/out of home) and a proven track record of success with direct clients
  • Must have evidence of success with business development at the client level (non-transactional)
  • Proficient in Facebook Advertising/Marketing
  • Proficient in Google Analytics
  • Ability to develop trusted relationships with agencies and direct clients
  • Proven track record of strong prospecting, qualifying, phone and closing skills
  • Strong problem solving skills, high courage, business acumen, highly motivated to win and tireless work intensity.
  • Demonstrated success with creating custom, integrated campaigns that include digital, event, and community outreach components
  • Evidence of success in station targeted categories (i.e. Automotive, Movies, Entertainment, Beverages, Telecom, Shoes, Apparel and any other relevant emerging categories)
  • An understanding of consumer behavior and a desire to help advertisers with their marketing challenges.
  • Must be motivated by financial success and have the skill set to be in the top 1% of the sales organization.
  • Strong oral and written communication skills required.
  • High school diploma or equivalent required. College degree preferred.
  • Valid driver's license and state mandated automobile insurance required.
  • Ability to travel and work long hours.
  • Proficient in MS Word, Excel and PowerPoint.
  • Maintain effective interdepartmental relationships

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