Digital Marketing Coordinator

7 days ago


Dallas, United States Resource Center Full time
Title: Digital Marketing Coordinator                                                        
Reports to: Chief Marketing Officer

Position Overview:

The Digital Marketing Coordinator is responsible for all agency digital marketing and communications. This position is mission critical in building a strong voice for Resource Center in the DFW area. 

Job Duties & Responsibilities:
  • Manage agency email platform by building out templates, maintenance and hygiene of lists, and spam filtering
  • Manage SEO and SEM campaigns
  • Website maintenance and updates: page builds, update and post content based on SEO, and link redirects
  • Manage Google Grants and maintain relationship with Google Account Rep
  • Respond to Google reviews and update marketing department with improvements to be made in response to reviews
  • Create and manage Social Media strategy to grow engagement and followers based on analytics and data
  • Manage Google analytics, tracking, and reporting
  • UTM and QR code creation for tracking
  • Track proof of performance (POP) for social, email and other digital products
  • Marketing lead in agency CRM platform
  • SMS management
  • Marketing liaison with the Information Technology department
  • Work alongside Marketing and IT staff to optimize project management tools
  • Research and suggest competitive digital products by identifying and evaluating product characteristics, distribution, pricing, and advertising and promotional opportunities
  • Work with vendors, contractors and relevant staff to move digital requests forward
  • Help maintain departmental digital budget
  • Update job knowledge by participating in professional development opportunities
  • Accomplish organization goals by accepting ownership for accomplishing new and different digital requests

Job Requirements & Qualifications:
 
  • Requires strong understating of HTML and CSS
  • CRM experience (Bonterra a plus)
  • CMS platform experience (Wordpress is a plus)
  • Must have excellent writing, grammar, and punctuation skills 
  • Experience with all social media channels and strategies
  • Experience with MailChimp or other email service  
  • Must be able to understand and dissect analytics related to email and social media 
  • Adhere to brand standards, including agency voice 
  • Creative, proactive, and forward-thinking mindset 
  • Experience with Trello, Monday, Asana, and/or other project management tools


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