Senior Brand Manager

3 days ago

New York, New York, United States Stonewall Kitchen Full time

Reporting to the Chief Marketing Officer, the Senior Brand Manager - Food Brands will play a key role in shaping the future of brand building at Stonewall Kitchen. This role will be responsible for driving growth for our Food Brands portfolio including Stonewall Kitchen, Vermont Coffee Company, Montebello, and Tillen Farms, by building and executing plans to meet annual brand, share, and financial objectives, including both revenue and profit targets. The Senior Brand Manager - Food Brands has a deep understanding of consumer insights, strong analytical skills, financial acumen, and a proven track record of managing high-impact marketing campaigns. The Senior Brand Manager will manage a team of brand professionals.

Why you'll love working with us:

  • Remote work flexibility
  • Competitive salary
  • A generous employee discount
  • Great work environment with an awesome team
JOB SUMMARY
  • Brand Strategy & Positioning: Develop a compelling and achievable vision for Stonewall Kitchen's portfolio of food brands inclusive of macro trends, category and competitive landscape, and consumer insights. Articulate clear brand positionings and insight-driven marketing strategies and objectives to achieve in-year and long term sustainable growth.
  • P&L Management: Responsible for top and bottom line delivery in partnership with cross functional teams (Sales, Finance, Supply Chain, PD, Category Management, Innovation, etc.) through growth strategies and plans and cost reduction opportunities.
  • Business Analysis/Planning: Lead brand business analytics including monthly consumption analysis, shipment performance vs objectives, consumer panel data, marketing performance and financial information. Deep dive into category and competitive dynamics and recommend course corrections, risks and opportunities to deliver annual financial objectives.
  • Marketing Activation: Develop marketing objectives, strategies and integrated plans to drive awareness, trial and engagement. Work with internal and external creative teams and agency partners to create and execute big ideas, creative campaigns, and customer activation, including retail media plans. Partner with Integrated Marketing Manager and Ecommerce team to execute and measure holistic plans along the consumer journey and measure effectiveness through appropriate KPIs like ROI, brand awareness, engagement, etc.
  • Product Portfolio Optimization: Continuously manage life cycle of products, ensuring portfolio remains relevant. Identify opportunities for line extensions and new product categories while maintaining brand authenticity as well as sku rationalization recommendations.
  • People Leadership: Manage, mentor and support a team, fostering their professional growth. Support enhanced marketing and brand building capabilities across the full marketing and creative team and broader organization.
Stonewall Kitchen is an EEO employer.

Requirements
  • Minimum BS in Business / Marketing, MBA preferred
  • Minimum 7 years' experience in brand management, CPG Food and Beverage preferred
  • Experience in a traditional brand management structure, emerging brand experience preferred
  • Proven ability to manage budgets, analyze data and translate insights into actionable plans
  • Minimum 2 years' experience people management experience
  • Proficient in IRI / Nielsen data analysis
  • Ability to manage multiple priorities in a fast-moving environment
  • Experience leading cross functional teams and managing external agencies
  • Excellent communication, leadership and project management skills
Stonewall Kitchen participates in E-Verify, the federal program for electronic verification of employment eligibility.

  • Senior Brand Strategy Manager

    3 weeks ago

    New York, New York, United States Fortress Brand Full time

    At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We're continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating...

  • Senior Brand Manager

    5 days ago

    New York, New York, United States ARI (Axcel Recruiting Inc.) Full time

    Job DescriptionThe Senior Brand Manager will play a key role in driving brand profitability and sales through the development of brand strategies, marketing plans, new products, packaging, and promotional programs. This individual will refine strategic thought-leadership behaviors and skills while overseeing direct reports and additional brand volume either...

  • Senior Brand Manager

    2 days ago

    New York, New York, United States ARI (Axcel Recruiting Inc.) Full time

    Senior Brand Manager will drive brand profitability and sales through development of brand strategies, marketing plans, new products, packaging and promotional programs, while refining strategic thought-leadership behaviors and skills. Senior Brand Manager will oversee direct reports and additional brand volume either through growth of business or through...

  • Senior Brand Manager

    2 weeks ago

    New York, New York, United States INCPG Full time

    Senior Brand Manager will drive brand profitability and sales through development of brand strategies, marketing plans, new products, packaging and promotional programs, while refining strategic thought-leadership behaviors and skills. Senior Brand Manager will oversee direct reports and additional brand volume either through growth of business or through...

  • Senior Brand Manager

    7 days ago

    New York, New York, United States LifeStyles Healthcare Full time

    Senior Brand Manager – Consumer Engagement New York City | Hybrid (3 days in office) Salary: $120k - $160k/yr About LifeStyles Join a dynamic, private equity-backed company with a bold vision and entrepreneurial spirit. We provide a dynamic environment where your CPG experience is highly valued, giving you a unique edge in driving innovation and growth...

  • Senior Brand Manager

    17 hours ago

    New York, New York, United States Amazon Full time

    Company OverviewAmazon is a leading entertainment brand that brings together the world's best creators with the most passionate communities. Our mission is to provide a unique experience for our customers, extending beyond our platform to offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom.We are looking...

  • Senior Brand Manager

    2 days ago

    New York, New York, United States LHH Full time

    Title: Temp Senior Brand Manager Length: 4 month contract Location: Remote (EST hours) LHH is seeking a dynamic and experienced Senior Brand Manager to support the strategic and brand plan development, implementation, and innovation launch plans for one our client's luxury line of business.This role requires a strong marketing, analytical, and innovation...

  • Senior Brand Manager,

    3 days ago

    New York, New York, United States Marsh McLennan Full time

    Company:MMC CorporateDescription:The Senior Brand Manager, Marsh McLennan, is responsible for driving initiatives to support the Marsh McLennan brand strategy and lead a team of brand management specialists. The Senior Brand Manager will play a pivotal role in the development and implementation of a comprehensive brand strategy that supports growth across...

  • Senior Brand Manager

    1 day ago

    New York, New York, United States HarrisonStar Full time

    Job OverviewHarrison/Star is a leading agency in humanizing science. We are innovators with purpose and empathy, bringing out the best in each other. As a Senior Brand Manager, you will play a key role in our mission by leading clients to develop and deploy breakthrough brand strategies. Your expertise in healthcare communications will help us drive change...

  • Senior Brand Manager

    16 hours ago

    New York, New York, United States TRUFF Full time

    Get AI-powered advice on this job and more exclusive features.Location: New York, New York - Hybrid - (3 Days / Week In-Person)Reports To: SVP of MarketingCompany Overview: TRUFF is a premium truffle-infused condiments brand. In 2015, TRUFF's co-founders built the popular food and lifestyle Instagram account @sauce. In 2017, Truff co-founders launched their...

  • Senior Brand Manager

    2 weeks ago

    New York, New York, United States LifeStyles Healthcare Full time

    Senior Brand Manager – Consumer Engagement New York City | Hybrid (3 days in office) Salary: $120k - $160k/yr About LifeStyles Join a dynamic, private equity-backed company with a bold vision and entrepreneurial spirit. We provide a dynamic environment where your CPG experience is highly valued, giving you a unique edge in driving innovation and growth...

  • Senior Brand Marketing Manager

    5 hours ago

    New York, New York, United States TRUFF Full time

    About the Role:We are seeking a highly skilled Marketing Strategy Director to join our team at TRUFF. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth.About the Team:You will work closely with our senior management team to develop and implement...

  • Senior Account Manager

    1 week ago

    New York, New York, United States Elmwood Brand Consultancy Full time

    Elmwood is a Global Strategic Brand Design consultancy with a team of dedicated strategists, design practitioners, client partners, and specialists that solve our client's business and brand challenges. We are part of the MSQ network, a joined-up community of best-in-class agencies helping brands grow valuable customers. As a strategic thinker with a talent...

  • Senior Account Manager

    2 weeks ago

    New York, New York, United States Elmwood Brand Consultancy Full time

    Elmwood is a Global Strategic Brand Design consultancy with a team of dedicated strategists, design practitioners, client partners, and specialists that solve our client's business and brand challenges. We are part of the MSQ network, a joined-up community of best-in-class agencies helping brands grow valuable customers. As a strategic thinker with a talent...

  • Senior Account Manager

    1 week ago

    New York, New York, United States Elmwood Brand Consultancy Full time

    Elmwood is a Global Strategic Brand Design consultancy with a team of dedicated strategists, design practitioners, client partners, and specialists that solve our client's business and brand challenges. We are part of the MSQ network, a joined-up community of best-in-class agencies helping brands grow valuable customers. As a strategic thinker with a talent...

  • Senior Account Manager

    3 days ago

    New York, New York, United States Elmwood Brand Consultancy Full time

    Job Description Job Description Elmwood is a Global Strategic Brand Design consultancy with a team of dedicated strategists, design practitioners, client partners, and specialists that solve our client's business and brand challenges. We are part of the MSQ network, a joined-up community of best-in-class agencies helping brands grow valuable customers.As a...

  • Senior Brand Development Manager

    3 days ago

    New York, New York, United States Marsh McLennan Full time

    As a Senior Brand Manager at Marsh McLennan, you will be responsible for developing and implementing a comprehensive brand strategy that supports growth across the company. This involves identifying and implementing innovative solutions to enhance brand visibility and engagement.Key responsibilities include managing budgets and resources effectively to...

  • Brand Strategy Coordinator

    2 weeks ago

    New York, New York, United States Fortress Brand Full time

    At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We're continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating...

  • Senior Brand Manager

    5 days ago

    New York, New York, United States SourceCode Communications Full time

    About UsSourceCode Communications is an award-winning, fastest-growing communications firm that's passionate about bringing brains and hustle back to public relations. We work with big-name consumer and B2B technology brands to deliver innovative solutions and exceptional client experiences.Job SummaryWe're seeking a Senior Account Manager to join our team,...

  • Senior Marketing Manager Brand

    3 days ago

    New York, New York, United States Shellpoint Mortgage Servicing Full time

    Shellpoint Mortgage Servicing is a leading mortgage servicer seeking a highly skilled Senior Marketing Manager Brand to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive brand strategies that drive business growth and enhance market presence.Key Responsibilities:Brand Messaging:...