Digital Marketing Manager Paid Social

2 weeks ago

Philadelphia, United States Comoto Full time

Job Description

Comoto is seeking experienced digital marketers to join our Performance Marketing team. This in-house team runs the paid marketing channels driving Comoto’s revenue and new customer acquisition goals. Reporting to the Vice President of Digital Marketing, this Digital Marketing Manager is responsible primarily for the execution of Social, Display, Video, and OTT channels.

Our next Digital Marketing Manager will be an analytical thinker with some serious Social experience under their belt and an insatiable curiosity to keep upping their game. They will have a proven track record of successful campaign execution from start to finish. You will also have the opportunity to support Comoto’s larger media mix (including Paid Search, Shopping, Affiliates). As a key driver of Comoto’s growth, the Performance Marketing team is highly visible within the organization and regularly works across teams including the Analytics, E-Commerce, Creative, Video, Merchandising, and Rider Support teams

_ Our Next Digital Marketing Manager Will:_

  • Build and maintain a large Paid Social program to support Revzilla, Cycle Gear, and J&P Cycles ever-expanding catalog of premium gear and parts

  • Execute ad/copywriting testing in order to find the perfect message that calls to every moto enthusiast’s heart

  • Evaluate and optimize DPA (Dynamic Product Ads) and Promotional Campaigns

  • Manage the day-to-day campaign pacing of multimillion dollar budgets

  • Optimize the Social portfolio daily to boost star performers and cut the underachievers

  • Oversee and optimize Display/Discovery efforts that drive revenue and brand awareness campaign goals

  • Drive YouTube revenue/reach campaigns to support our expansive in house content

  • Manage OTT campaigns with 3rd party platform to drive brand awareness

  • Drive aggressive revenue and first-time purchaser growth across Acquisition/Performance channels

  • QA of own workflow--ad copy, audience management, campaign builds, etc--as well as review of teammates’ work to ensure positive customer-facing experience

  • Ideate new campaigns in conjunction with in-house creative teams to drive results

  • Own and manage vendor/platform relationships

  • Stay on the leading edge of Digital Marketing for continuous self improvement and mentorship of team members

Qualifications:
Qualifications

_ Our Next Digital Marketing Manager Has:_

  • 4-6 years working in Digital Marketing

  • E-Commerce experience

  • Experience managing mid-to-large-scale Paid Social in Facebook, Instagram, and Tik Tok

    • End-to-end campaign management (planning, launch, testing)

    • Expertise working with different ad types across Social

    • Deep understanding of Audience management

    • Strong eye for creative vision and ability to articulate what you are and are not looking for from our in-house creative team

    • Large-scale=multi-platform, large product catalog, large budget, daily optimizing, ongoing promotional/content management

  • Proven ability to lead Display/Discovery, Video, OTT campaigns across multiple vendors

  • Strong analytical and problem-solving skills

    • Proficiency with Web Analytics tools (eg. Google Analytics, Adobe) including tracking/tagging

    • Advanced Excel (eg. pivot tables, macros, complex formulas)

    • Experience addressing Marketing Analytics challenges like: attribution, media mix modeling, cross-device reporting

  • High detail-oriented individual who can manage multiple projects

  • Self-starter, able to learn new processes, programs, and tools quickly

  • Thrive in a high-energy, collaborative, team-oriented environment

Extra Credit:

  • Experience in Paid Search and Shopping campaign management

  • BI Visualization (eg. Qlik, Tableau) working knowledge

  • Experience in Reddit and other social media platforms

  • Product data feed management experience

  • Omnichannel experience including measurement

  • Motorcycle enthusiast (not a requirement)

Additional Information

All your information will be kept confidential according to EEO guidelines.

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