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Direct Marketing Manager

1 month ago

Northborough, United States Andersen Full time


Description & Requirements

ANDERSEN CORPORATION SUMMARY:

We're focused on bringing more light into people's lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. By celebrating our differences and embracing a positive work-life balance, we are recognized as a Yellow Ribbon company, one of Forbes Magazine's 2021 "America's Best Large Employers" and a "Best Employer for Diversity." As a 2021 Energy Star Partner of the Year, Andersen is also committed to environmental health and sustainability. No matter your role, you'll have the opportunity to make a difference. SUMMARY: The purpose of this position is to cost effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget. PRIMARY RESPONSIBILITIES:
  • Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.
  • Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate.
  • Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.
  • Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodology.
  • Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines
  • In partnership with Marketing leadership team, creates annual budget with the sole purpose of generating qualified leads and appointments through proximity marketing efforts.
  • Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.
  • Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen's products and services can be demonstrated with the intent of generating qualified leads and appointments.
QUALIFICATIONS AND SKILLS:
  • Demonstrated Analytic skills
  • Demonstrated ability in Microsoft Office programs
  • Ability to think strategically, with strong project management skills, including attention to detail
  • Ability to self manage resources (time and budget) to achieve objectives
  • Ability to analyze effectiveness of proximity marketing program
  • Ability to analyze effectiveness of Direct Marketing Associates
MUST HAVE QUALIFICATIONS:
  • Ability to walk up to 3 miles a day.
  • High School diploma, College degree preferred or equivalent work experience.
  • Requires 3+ years of experience in management experience in canvassing / face to face marketing
  • Valid Driver's license with a clean driving record
  • Excellent training and coaching skills
  • Requires weekend work
  • Strong leadership skills

CULTURE AND BENEFITS: "Be Orange. Be You" is how we express our belief that by embracing our differences and empowering you, we'll be a stronger team able to accomplish what otherwise wouldn't be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It's also why we're committed to supporting you to approach each day with a bright outlook. Benefits include, and are not limited to:
  • Medical/Dental/Vision/Life Insurance
  • Health Savings Account contributions
  • Paid holidays plus PTO
  • 401(k) plan & contributions
  • Professional development and tuition reimbursement opportunities
  • Charity contributions
  • Nationwide career opportunities
We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today. * 2020 Andersen brand surveys of U.S. contractors, builders & architects ** 2020 Andersen Brand Survey of U.S. homeowners PHYSICAL REQUIREMENTS SUMMARY: Ability to walk up to 3 miles a day. In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.

Posting City:

Northborough, MA