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VP Marketing Platforms

4 months ago

Austin, United States Adlucent Full time

VP Marketing Platforms

Position Overview:

As we continue to expand our services, we are seeking a dynamic and experienced individual to join our team as the Vice President of Google Platforms. The VP of Google Platforms at our digital marketing agency plays a pivotal role in driving the success of our client campaigns by leveraging the power of Google Marketing Platform tools and resources. This leadership position is responsible for overseeing the development and execution of strategic initiatives related to GMP, including training team members, onboarding clients, supporting the sales process, and building credibility with Google. Additionally, the VP will cultivate and maintain strategic partnerships with Google and other technology providers to stay ahead of industry trends and access specialized resources. The ideal candidate will have extensive experience in digital marketing, a deep understanding of Google Platforms, strong leadership skills, and a proven track record of driving results for clients.

Key Responsibilities:

  • Agency GMP Capability Development: Develop and implement comprehensive training programs for team members on Google Marketing Platform (GMP) tools and best practices. Ensure team members are equipped with the necessary skills and knowledge to effectively utilize GMP for client campaigns.
  • Client Onboarding: Lead the onboarding process for new clients, working closely with account management and client services teams to understand client objectives, establish key performance indicators (KPIs), and develop tailored strategies leveraging Google Platforms to meet client goals.
  • Sales Support: Collaborate with the sales team to support business development efforts by providing subject matter expertise on Google Platforms during client pitches and presentations. Assist in the creation of proposals, strategies, and solutions that align with client needs and objectives.
  • Client Relationship Management: Serve as a primary point of contact for clients regarding Google Platform-related inquiries, ensuring prompt and effective communication to address client concerns and provide strategic guidance. Maintain strong client relationships through regular check-ins, performance reviews, and proactive recommendations for optimization.
  • Partnership Relationship Management: Cultivate and nurture strategic partnerships with Google and other relevant technology partners to stay abreast of platform updates, beta features, and industry trends. Collaborate with partner representatives to explore co-marketing opportunities, joint initiatives, and access specialized training resources for the agency team.
  • Thought Leadership: Establish and maintain credibility within the industry by staying informed about the latest advancements in Google Platforms, participating in industry events, and representing the agency as a thought leader in digital marketing.
Qualifications:
  • Extensive Experience: Minimum of 10 years of experience in digital marketing, with a focus on utilizing Google Platforms including GMP, Google Analytics, Google Ads, Google Tag Manager, and Data Studio. Previous experience in a leadership or managerial role is required.
  • Expertise in Google Platforms: In-depth knowledge and proficiency in leveraging Google Platforms to drive measurable results for clients across various industries. Experience working with SA360, Floodlights, Campaign Manager, and DV360 as well as GA360. Experience with advanced features and functionalities of GMP is highly desirable.
  • Strategic Thinker: Strong analytical and strategic thinking skills with the ability to translate client objectives into actionable strategies using GMP. Proven track record of developing and executing successful digital marketing campaigns.
  • Effective Communicator: Excellent verbal and written communication skills, with the ability to articulate complex concepts in a clear and concise manner. Demonstrated experience in client-facing roles and presenting to diverse audiences.
  • Team Leadership: Demonstrated leadership abilities with a track record of effectively managing and developing teams. Ability to inspire and motivate team members to achieve their full potential while fostering a collaborative and inclusive work environment.
  • Industry Knowledge: Strong understanding of digital marketing trends, best practices, and emerging technologies. Active participation in industry forums, conferences, and communities is a plus.
What we offer:
  • Full-Time Benefits (Medical, Dental, Vision, Life)
  • 401(k) with company match
  • Training and Career Development
  • Generous Paid Time-Off


Job Will Remain Open Until Filled