Director of Digital Marketing

4 weeks ago

Lanham, United States Moore DM Group Full time
Description

As a Director of Digital Marketing, you will be responsible for developing and leading the digital strategy and execution for Moore, ensuring that it drives growth, engagement, and conversion across all digital channels and platforms. You will create and manage the content, campaigns, and analytics for Moore's website, social media, email, SEO, SEM, and other digital initiatives, working with outsourced vendors and our internal Moore Digital team. You will work to automate our marketing systems to create coherent and compelling customer journeys. You will work closely with the Chief Brand Officer and other marketing leaders to ensure the digital strategy aligns with the marketing objectives and target markets. You will also be a key member of the marketing team, contributing to the overall vision and goals of the department.

Opportunity can be in Baltimore, MD, Lanham, MD, Boston, MA, or Tulsa, OK

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Requirements

  • Develop and implement the digital strategy for Moore, including objectives, KPIs, budgets, and plans for all digital channels and platforms
  • Create and manage all digital content and campaigns, such as website, social media, email, SEO, SEM, video, podcasts, webinars, and blogs
  • Ensure that digital content and campaigns are consistent with the brand strategy and design standards, and that they support Moore's marketing objectives and target markets
  • Deliver effective and engaging digital marketing materials and campaigns that drive growth, engagement, and conversion
  • Develop and execute digital advertising strategies for brand building, lead generation, persuasion, closing sales, and attracting and retaining quality employees
  • Analyze and report on digital marketing results and use these data to optimize future performance
  • Build trusted internal and external relationships
  • Manage relationships with external vendors and agencies to support digital marketing efforts
  • Develop and manage the digital marketing budget, ensuring effective allocation of resources for maximum ROI
  • Use tools to automate customer and potential customer journeys
  • Stay updated on the latest trends and best practices in digital marketing, and apply them to Moore's digital strategy and execution
  • Other duties as requested
Required Skills & Abilities
  • Bachelor's degree. Education in marketing, design, communication, or related field a plus.
  • At least 5 years of experience in digital marketing
  • Proven track record of developing and executing successful digital marketing strategies and campaigns that drive growth, engagement, and conversion
  • Strong project management and organizational skills, with the ability to manage multiple tasks and deadlines
  • Excellent written and verbal communication skills, with the ability to craft clear, concise, and compelling messages for different audiences and channels
  • Creative and strategic thinker with the ability to analyze data and insights and generate innovative and effective digital marketing solutions
  • Ability to meet aggressive deadlines and juggle multiple assignments
  • Self-motivated and able to collaborate with a wide range of individuals
  • Critical thinker with strong problem-solving and research proficiencies
  • Proficiency with relevant digital marketing tools and platforms, such as Google Analytics, LinkedIn Ads, Meta Ads, WordPress, Salesforce, YouTube Marketing, etc.
  • Proficiency with generative AI systems strongly preferred
  • Proficient in Microsoft Office suite, especially PowerPoint and Word

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