Marketing & Digital Media Coordinator

4 weeks ago


Lanham, United States Renoxx Caregivers, Inc Full time

**Job Overview**

Marketing & Digital Media Coordinator Reporting to the Renoxx Group Biz Mgt. Consultant, the Digital Media Coordinator is responsible for creating and distributing content on digital channels, such as social media and websites, to support the mission and activities of Renoxx Caregivers and all sister companies.

**Roles & Responsibilities**
- Develop content for social media to promote all business goals and programs
- Post to social media channels, including Facebook/Instagram, Twitter, TikTok, Pinterest LinkedIn etc. and their associated communities as agreed with Management
- Distribute digital publications on social media and all related websites, including writing
- Provide digital communications support for all Renoxx and sister companies
- Analyze metrics to evaluate the success of digital campaigns and content and advise Management accordingly
- Identify communication tools for increasing the engagement of members, partners, and key audiences
- Measure the effectiveness of executed programs and reporting on program performance
- Develop and execute of all aspects of a go-to-market strategy, including industry leading creative and media strategies to support Renoxx marketing programs
- Design marketing programs and campaigns for identified target audience/markets and manage tactical implementation and execution
- Leverage product/service positioning to develop marketing strategies and messaging that articulate the value propositions and differentiate our products from competitors and alternative solutions
- Drive advertising planning and media buying strategy across all paid channels including social media (paid/organic), display advertising, out-of-home, etc.
- Manage and execute on paid social media advertising and Google advertising strategies
- Measure campaign performance to report on the effectiveness of global and product marketing programs with a focus on continuous improvement year-over year
- Build highly functional relationships with cross-functional teams and agency partners to ensure clear communications and effective project delivery

**Required Skills & Abilities**
- Experience producing content for social media, including brand management on multiple channels and analytics/insights
- Excellent oral and written communication skills, including strong grammar and editing abilities
- Ability to adhere to deadlines and develop strategic plans and calendars to accomplish desired objectives
- Passion for digital communications and willingness to stay abreast of the latest advancements and best practices in the field
- Proactive, self-starter able to work independently but also coordinate efforts with a team

**Responsibilities**:

- Understanding of the technical aspects of website design and management, such as HTML, SEO, and 508 Compliance
- Experience and familiarity with social media management software such as Hootsuite etc.
- Experience and familiarity with graphic editing software such as Adobe Photoshop in order to create digital content for use on social media and the web
- Marketing and/or communications experience, such as public relations, print production, and advertising

**Required Qualifications**
- 5+ years related experience in digital marketing with a focus on paid advertising
- 3+ years’ experience creating and executing successful direct marketing campaigns
- Spanish and/or Portuguese language skills preferred
- Strong written and verbal communication skills with experience working with cross-functional teams as well as on-ground agencies for whom English may not be the first language
- Strong analytical mindset and problem-solving skills; resourceful with high attention to detail
- Proficiency in the use of Microsoft Office products (Project, Excel, Word)
- Bachelor’s Degree or equivalent work experience in marketing or business-related field

**Physical Requirements**:

- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
- Must be able to access and navigate all areas of the Renoxx and sister companies facilities

**Job Types**: Full-time, Contract

Pay: $50,000.00 - $55,000.00 per year

**Benefits**:

- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance

Schedule:

- 8 hour shift
- Monday to Friday

Application Question(s):
**Experience**:

- Marketing: 5 years (required)

Work Location: In person



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