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Marketing Account Manager

4 months ago

Lanham, United States Moore DM Group Full time
Description

Are you ready to represent some of the most cutting-edge marketing products and help some of the biggest and most respected nonprofit brands in the world grow their mission? If so, the position of Marketing Account Manager at Moore might be for you.

THEIR MISSION. OUR PURPOSE. This is a full-time position at 1st Degree, a Moore company. The 1st Degree Division designs and implements communication campaigns that support client brand awareness and fundraising goals and create closer relationships with their constituents - employees, donors, voters, legislative representatives, members and business partners.

WE MAKE THE COMPLEX SIMPLE. We provide our clients with omnichannel solutions across all communication platforms, both paid and earned. Our successful projects combine creative that wows, knowledge of channels that support audience reach, data-driven recommendations and unmatched customer service. Our company provides direct services including public relations, social influencer marketing and paid/earned advertising across linear, digital, OOH, OTT and CTV.

WE DO BIG STUFF. Our clients are some of the most successful and respected purpose-driven brands in the world. As fundraising, marketing and communication converge to create constituent engagements, the role Moore plays in their success is critical. A sample of our exciting projects includes sports integration, Capitol Hill briefings, media tours, press conferences, influencer marketing, special events and radio/TV/CTV/OOH paid and earned media strategy. Moore's portfolio of communication products includes PSAdirectSM, GIVEfluential® and TRUSTbuilderSM.

WE ARE NOT A SMALL COMPANY. 1st Degree is a Division of Moore, a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

For more information about 1st Degree and Moore, please visit www.1stdegree.com and www.wearemoore.com.

Summary

The Marketing Account Manager will use creative and organizational skills to bring to life a wide array of fundraising and awareness programs for our clients which include nonprofits, government, and commercial clients. Responsibilities include conceptualizing, planning, and implementing integrated marketing campaigns which can include advertising campaigns, digital activations, special events, and experiential marketing. The Marketing Account Manager will work with a team of in-house and contract staff to ensure that client work is completed on time and within budget. A successful Marketing Account Manager will be creative and possess strong leadership and strategic planning skills, as well as good client interface abilities.

This is a full-time position at 1st Degree and an excellent opportunity for an experienced professional to take their career to the next level by working in an agency environment.

Primary Responsibilities
  • Works with the sales team and leadership to research, create strategy for and implement integrated marketing campaigns for multiple client campaigns and maps out tasks needed to implement those strategies.
  • Ensures clients and management are satisfied with proposed marketing campaigns.
  • Coordinates client meetings and collaborates with copywriters, graphic designers, digital vendors, and others to create integrated marketing content.
  • Conceptualizes, creates, and manages a content calendar and scheduling deadlines.
  • Determines marketing campaign budgets and ensures that all staff adhere to them.
  • Maintains an up-to-date understanding of the company, its products, vendors, and its client base to implement effective marketing campaigns.
  • Communicates effectively with excellent writing skills across multiple writing styles, including emails, proposals, statements of work, document editing and briefs.
  • Provides ongoing status updates to sales team, company leadership and client as well as campaign results.
  • Develops and maintains strong working relationships with external vendors and supervises their work.
Qualifications
  • Minimum 7+ years of work experience in an agency setting, managing marketing and advertising. Experience working with a non-profit organization will be considered.
  • Knowledge and background in full suite of marketing tactics to include digital, advertising creation and placement, creative development.
  • Understanding of the principles of fundraising and communications for nonprofits is highly desired.
  • Bachelor's degree required.
  • Must be self-motivated, detail oriented, friendly, dependable, and proactive.
  • Must be comfortable working for an agency.
  • Must be able to multitask, have strong attention to detail, be highly organized and able to consistently manage 5+ projects and multiple clients at a time.
  • Must have experience working with shared project management software, Microsoft Office, Workfront, and Google Suite (Slides, Docs, Calendar, Word, PPT, Excel).
  • Working knowledge of various fundraising and marketing software packages (Blackbaud CRM, Classy, EveryAction, Gift Works), social media management tools (Sprout Social and Hootsuite), and Google Analytics highly desired.
  • Experience creating presentation decks using Google Slides, Canva or PowerPoint required.
  • Must be able to collaborate with team members, creative professionals, and clients.
  • Demonstrated ability to adapt to shifting priorities, demands and timelines.
  • Strong analytical and problem-solving capabilities.
  • Regular travel may be required.
  • Legal authorization to work in the U.S. required, without the need for sponsorship.
Why Join Moore

At Moore, we are committed to creating a fair workplace where people's unique skills and experiences are embraced and celebrated.. At Moore, you will:
  • Get to do meaningful, life-changing work every day.
  • Join a highly respected company with an impressive (and growing) client list.
  • Collaborate in a driven, innovative, and supportive team environment.
  • Earn a competitive salary and be eligible for comprehensive health, wellness, and retirement benefits.
  • Enjoy paid holidays and flexible time off.


To help our team stay energized, engaged, and inspired, we offer a wide range of benefits including healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about. Each full-time position at Moore is eligible for our comprehensive benefits package, which includes medical and prescription, dental and vision insurance, employer paid Life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, voluntary Short-term and Long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan. Some benefit plans have eligibility waiting periods.

Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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