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Digital Marketing Specialist

2 months ago

Omaha, United States Orion Healthcare Technology Full time

Job Description:

We are seeking a highly skilled Digital Marketing Specialist with a strong emphasis on SEO optimization and lead generation. The ideal candidate will possess a deep understanding of organic search engine optimization strategies and advanced lead generation techniques to drive qualified traffic and generate high-quality leads for our SAAS product.

The position will collaborate with various departments to help create compelling website content, including landing pages, blog posts, and product/service pages. The specialist will also utilize google and social media analytics tools to monitor website performance and implement improvements to enhance user experience and drive leads. Previous SEO experience is expected.

This position will report to the Sales Manager and collaborate with multiple departments. Benefits are available with full time status

Who we are:

Our company serves the mental health, addictions treatment and recovery profession, providing technology (clinical health records) solutions that make their lives easier by automating their daily workflow. We have a family-oriented culture with motivated staff that are driven on delivering results that allow us to provide quality products and services to this critical field of health are. This type of rewarding work inspires our staff to ensure that tasks are completed to a high standard.

Key Responsibilities:

  • Develop and execute comprehensive SEO strategies to enhance organic search visibility and drive targeted traffic to our website.
  • Conduct thorough keyword research to identify valuable keywords and optimize on-page and off-page SEO elements.
  • Perform regular SEO audits and implement necessary changes to improve website performance and rankings.
  • Monitor and analyze website performance metrics using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
  • Create and optimize high-quality, engaging content that aligns with SEO best practices and resonates with our target audience.
  • Develop and execute lead generation campaigns across various digital channels.
  • Collaborate with the content team to ensure SEO guidelines are integrated into the content creation process.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure our strategies are current and effective.
  • Report on SEO performance, provide insights, and make data-driven recommendations for continuous improvement.
  • Manage and optimize PPC campaigns to complement SEO efforts and enhance lead generation.
Qualifications:
  • Proven experience in digital marketing with a focus on SEO and lead generation, preferably in the SAAS or technology sector.
  • Strong knowledge of SEO tools such as Ahrefs, SEMrush, Moz, and others.
  • Experience with website analytics tools like Google Analytics and Google Search Console.
  • Excellent understanding of on-page and off-page SEO techniques.
  • Proficient in content creation and optimization with a strong emphasis on SEO.
  • Experience marketing in healthcare or software services is preferred but not required
  • Working knowledge of web marketing best practices, brand development, creative processes, as well as new platforms and emerging technologies.
  • Experience in web site builder/development tools like Weebly, WordPress, GoDaddy, etc.
  • Proficiency in Adobe s CC suite and Microsoft Suite preferred
  • Superior written and communication skills
  • Ability to execute email marketing campaigns effectively.
Summary: We are seeking a highly skilled Digital Marketing Specialist with a strong emphasis on SEO optimization and lead generation. The ideal candidate will possess a deep understanding of organic search engine optimization strategies and advanced lead generation techniques to drive qualified traffic and generate high-quality leads for our SAAS product. This position will report to the Sales Manager and collaborate with multiple departments. The key responsibilities include developing and executing comprehensive SEO strategies, conducting keyword research, optimizing on-page and off-page elements, monitoring website performance, creating high-quality content, and managing PPC campaigns. The ideal candidate will have proven experience in digital marketing, strong knowledge of SEO tools, and proficiency in content creation and optimization. Relevant hashtags: