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Marketing Product Manager

2 months ago

Scottsdale, United States Easy Ice Full time

We’re a growing company that provides an all-inclusive commercial ice machine subscription to business owners nationwide. We’ve been changing our industry for the better since we started in 2009, and we’re not slowing down anytime soon. As a member of our team, you’ll be helping restaurants, bars, hospitals, hotels, and other businesses get the ice they need without spending a fortune or stressing out. We’ll invest in your professional development and overall quality of life because we know employee satisfaction is key to our success. Easy Ice doesn’t just want to be the #1 commercial ice machine solution in America—we also want to be one of the best places to work.

POSITION SUMMARY:

Responsible for identifying the features, pricing and characteristics of Easy Ice product offerings to more clearly define their purpose, target users, competitors and key functions. Collaborate with cross-functional teams to refine product definitions that align with business objectives. Lead and manage market research projects to inform marketing decisions including pricing, segmentation, churn management and targeting. Develop and execute product pricing strategies that drive business growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Market & Pricing

  • Develop pricing models that consider factors such as geography, route to market, cost of goods sold, customer willingness to pay, and competitor pricing
  • Monitor and analyze the impact of pricing decisions on business results
  • Develop and execute product pricing strategies that align with business objectives including analysis of competitor pricing, market trends, and customer behavior
  • Gather and analyze competitor pricing and market trends to identify opportunities for pricing optimization
Product Definition & Expansion
  • Collaborate with stakeholders to develop clear product definitions that align with business objectives
  • Develop product positioning statements that effectively communicate the unique value proposition of the product by industry
  • Ensure internal (sales enablement) and external (website, etc) are in alignment with definitions and messaging.
  • Determine potential product enhancements (breadth and depth) including market analysis, financial analysis and potential GTM approaches.
Customer
  • Establish NPS program for customer base as well as solicit feedback to drive product development and improvement.
  • Develop a regular (monthly) customer communication which reinforces the value of Easy Ice.
  • Develop a customer retention program including churn analysis and mitigation including potential pricing offers. Turn churn data into product improvement initiatives.
POSITION QUALIFICATIONS:

Education: Bachelor’s degree in Marketing, Business, or related field

Experience:
  • 10+ years of experience in marketing, with a focus on product management and pricing
  • 3-5 years experience in supporting service orientated product offerings.
  • Proven track record of developing and executing successful product and pricing strategies that drive business results
  • Proficiency in marketing software tools and platforms
  • Strong analytical and problem-solving skills, with ability to interpret complex data and make strategic recommendations
  • Strong leadership and management skills, with ability to lead cross-functional teams and collaborate with stakeholders


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.

Easy Ice is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws.