Senior Product Marketing Specialist

3 days ago

Scottsdale, Arizona, United States OpenText Full time
Product Marketing Manager - AI and IoT Solutions

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

Your Impact

As a Product Marketing Manager for AI and IoT solutions, you will drive the go-to-market, communication, and content for our customers, prospects, and direct sales teams for the OpenText Aviator IoT solution. You will report to the Director of Product Marketing and focus on developing value-based messaging for target buying centers and creating content, enablement, and programs to drive new customer acquisition and expansion within the customer base.

Key Responsibilities
  • Develop internal and external content, including value-based messaging, persona cards, product collateral, and thought leadership blogs and business white papers.
  • Create campaign content, including website and landing page messaging, campaign collaterals, and webinars.
  • Support the enablement of sales teams within our portals and internal webinars.
  • Develop and adapt strategies and messages for different regions.
Requirements
  • Significant experience in enterprise software with a focus on AI, IoT, and B2B integrations.
  • Proven track record of success in SaaS Product Marketing.
  • At least 10 years of professional experience with at least 5 years in a Product Marketing function.
  • Excellent verbal and written communication skills, a strong content marketer who pays attention to details, an affinity for writing.
  • Aptitude for technology and the ability to connect technical concepts with customer value.
What We Offer

Developing concise, compelling messaging and positioning that emphasizes the business value of OpenText Aviator IoT for target audiences throughout the buying journey.

Serving as the product evangelist and communicating product value across all internal and external channels, including OpenText executives, sales, media, and industry analysts.

Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, and optimizing marketing funnels.

Creating compelling content to support lead generation, nurture programs, sales, and partner enablement, web content, and funnel optimization programs.

Ensuring overall sales channel readiness through sales enablement activities.

Maintaining competitive resources such as battle cards, wikis, and enablement presentations.

Identifying and capturing AI and IoT market and competitor trends to support sales and provide input on product direction.

Planning and execution of quarterly product launches and releases, which may include strategies targeting new customers for OpenText.

Aligning with product management to identify capabilities to meet current and emerging customer needs and position OpenText in new markets.

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