Product Marketing Manager, Brand Ads SMB

2 weeks ago

New York, United States Tik Tok Full time
Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Role
TikTok is currently seeking an experienced product marketing professional with a background in media to lead the go-to-market strategy for Brand Ads within our Small Business Team. As a vital member of the SMB Growth team, this role requires close collaboration with in-market sales leadership, product teams, retention & lifecycle experts, all within a high-growth environment. The ideal candidate should possess strong leadership skills, prioritize effectively, solve problems, drive cross-functional alignment, and be an expert in our ads platform and ecosystem. Candidates must have prior experience in brand ads and be familiar with Small and Medium-sized Business (SMB) marketing.

Responsibilities:
- Own the revenue goal and go-to-market strategy for Brand Ads targeting SMB clients.
- Utilize qualitative and quantitative data to identify various customer segments and product solutions
- Understand the product's value proposition and translate it into compelling messages for customers, prospects, and internal stakeholders.
- Collaborate with cross-functional teams worldwide to ensure flawless execution of the go-to-market strategy.

Qualifications

Qualifications:
- 5+ years of experience working within media in a marketing or product marketing capacity.
- Previous experience in building, selling, or buying brand ads.
- BA/BS degree or above.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adapt quickly to change.
- A commercial mindset with a track record of delivering against challenging performance goals.
- Excellent communication, presentation, and analytical skills.
- Customer service orientation and experience working in a client-facing capacity.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TiktokOps.accommodations@tiktok.com

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