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SEO Specialist

3 months ago

Boston, United States Zeelo Full time
S EO Specialist ****

Location: Boston, USA (Office-based 3-5 Days)

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Zeelo is a leading transit tech company reshaping the transportation landscape as we know it. Helping companies reach sustainability goals, while improving the social mobility of communities globally.

Headquartered in London, with operations in the UK, Ireland and US, Zeelo is poised for significant growth. Today, Zeelo has 130 employees and serves clients including Amazon, UPS, Barclays, Albertsons, Fidelity, Microsoft and many more. The company entered the North American market two years ago and now has a team in Boston that secured 300% revenue growth last year.

We've developed an industry-first technology platform that connects organizations with riders and operator partners, which consisting of a route optimization platform, mobile apps and operations management system. Our software and managed services improve service levels, drive employee retention, minimize CO2 emissions, reduce costs and streamline administrative processes.

The SEO Specialist is a global role within the go-to-market team. Reporting to our Director of Marketing, you will join our growing team in Boston and will be responsible for developing and implementing effective search engine optimization strategies to improve our website's organic search rankings, drive targeted traffic, and increase overall online visibility. The ideal candidate will have a strong understanding of SEO best practices, keyword research, on-page and off-page optimization, and the latest trends in search engine algorithms. Experience in B2B marketing is highly preferred.

What you'll do:

  • Develop and execute successful SEO strategies to improve organic search performance and drive targeted traffic to our website.
  • Conduct keyword research to identify opportunities and trends in the industry.
  • Optimize website content, including landing pages, blog posts, and product pages, to ensure they are search engine friendly and aligned with target keywords.
  • Perform on-page optimization, including meta tags, header tags, URL structure, internal linking, and image optimization.
  • Implement off-page optimization strategies, such as link building, outreach, and social media engagement.
  • Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
  • Identify and address technical SEO issues, including site speed, mobile responsiveness, crawl errors, and duplicate content.
  • Stay up-to-date with the latest industry trends, algorithm updates, and best practices in SEO.
  • Collaborate with content creators, web developers, and other marketing team members to ensure SEO best practices are implemented.

What makes you a good fit for the role:

  • Ideally having worked in B2B Proven experience as an SEO Specialist or similar role, with a track record of successful SEO campaigns.
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in using SEO tools and software.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent understanding of on-page and off-page SEO techniques.
  • Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
  • Strong written and verbal communication skills.
  • Detail-oriented, with strong organizational and project management skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience with website content management systems (e.g., Webflow).
  • Understanding of other digital marketing channels, such as PPC, social media, and email marketing.
  • Knowledge of local SEO and strategies for optimizing for local search results.
  • Certification in Google Analytics, or related fields.
  • Experience in B2B marketing is highly preferred.

What you should know about Zeelo:

  • We're on a mission to connect the world to work and education through affordable and sustainable transportation
  • We sell turnkey, managed and software solutions to employers (office-based and shift-based) and schools (private schools and universities)
  • We have developed a best-in-class technology platform that connects organizations with riders and operator partners via a route optimization platform, mobile apps and operations management system
  • We are asset light, partnering with the best operators and then fully managing service delivery to ensure the highest service standards
  • We're just over 7-years old, backed with $40M of venture capital funding. We're a team of 130+ across 3 offices (London, Boston and Barcelona) and are live in 2 markets (UK & Ireland and US)
  • Our core values are Trust, Efficiency and Drive.
    • Trust - Prioritizing safety, quality and relationships whilst empowering one another
    • Efficiency - Doing more with what we have, making data-driven decisions and being transparent in feedback to constantly improve
    • Drive - to make an impact everyday, utilising tenacity and persistence as we challenge the status quo