Digital Marketing Specialist

5 hours ago

Boston, Massachusetts, United States Wellington Management Full time
About Us

Wellington Management is a leading investment management firm that offers comprehensive capabilities across nearly all segments of the global capital markets.

Our investment solutions are tailored to the unique return and risk objectives of institutional clients in over 60 countries, drawing on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate.

About the Role

We are seeking an experienced Digital Marketing Analyst to partner with client-facing colleagues to drive marketing efforts that communicate the firm's investment capabilities, culture, and brand.

The successful candidate will plan and execute digital marketing programs to position the firm's capabilities, culture, and brand in the context of our client's business challenges, with the objective of retaining clients and growing our business.

Key Responsibilities
  • Lead the execution of new digital experiences and enhance existing ones to continue to raise brand awareness
  • Collaborate with Wellington's UX/UI team to continue to improve the user experience
  • Build a management optimization calendar to monitor key journeys and make recommendations based on behaviors and trends
  • Own and maintain the email marketing calendar that delivers on the US Wealth region communications
  • Coordinate, build and manage email marketing campaigns in Marketo, including content, message, segmentation, and analysis
  • Provide feedback on metrics and identify tactics required to improve open rates and CTOR
  • Manage the PPC and SEO planning for regional capabilities pages
  • Deliver and manage successful paid search campaigns for social media platforms, as well as PPC through Google Adwords
  • Work with the regional SEO partner and agency to ensure the right keywords are provided and content is tracked and optimized
  • Partner with the SEO team to monitor KPIs and ensure these are met
  • Coordinate, build and manage social media campaigns using LinkedIn Campaign Manager and LinkedIn Live
  • Support and engage the America's client-facing teams in using Sprinklr and compliance-approved social content to engage with prospects and clients
  • Provide social media best practice and partner with the social media lead (US based) to keep up to date with new enhancements and activities
  • Help develop segmentation and monitor engagement by audiences and segments as well as track engagement and conversion
  • Undertake post-campaign analysis, producing wrap-up reports and making recommendations for campaign improvements, in collaboration with the firm's Analytics team
  • Provide oversight and direction for marketing program, campaign, and tactics measurement plans
Requirements
  • 5+ years' digital marketing experience, preferably B2B
  • Motivated self-starter with a strong sense of ownership and pride in your performance and its impact on the firm's success
  • Data-driven, with excellent analytical skills and critical thinking
  • Proven knowledge of Salesforce, Marketo and AEM
  • Experience managing email marketing campaigns and digital communications
  • Knowledge and management experience of LinkedIn (Live Events and Campaign Management)
  • Excellent knowledge of Google Analytics, AdWords and Trends
  • Knowledge of SEO and PPC best practices
  • Familiarity with HTML, CSS and JavaScript desirable
  • Excellent time management skills
  • Strong interpersonal and communication skills
  • Ability to manage multiple projects and work independently

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