Marketing Operations Analyst 4

1 month ago

San Jose, United States NextDeavor Full time
Description

Marketing Operations Analyst 4

6+ Months W2 Contract

San Jose, CA (hybrid)

Benefits You'll Love:
  • NextDeavor offers health, vision and dental benefits for contract employees
  • Paid sick leave eligibility is contingent on state of residence
  • Optional 401k Plan (excludes employer match)
  • Opportunity to get your foot in the door at a well-established corporation, with potential for extended or permanent full-time employment (NextDeavor boasts an impressive conversion rate of approximately 70%)
Become a key player as a Marketing Operations Analyst:

Adobe's Digital Media Marketing Operations team is passionate about helping the marketing team through program build, deployment troubleshoot in Marketo to help them achieve exceptional annual targets through operational excellence. Our goal is to increase the effectiveness of marketing programs driven by Demand teams which includes Creative Cloud and Document Cloud B2B products.

Marketing Operations Analyst, Digital Media will focus heavily on solution design, lead all aspects of operations through program builds, define best practices of campaign architecture and process management standards.

You will be responsible to gather requirements, build, collaborate proactively across Demand, Campaign, Platform, Analytics, Data and Production teams to achieve timelines. You require a combination of experience defining campaign ops measurement, being an influencer, managing multiple priority programs, along with technical hands-on experience.

Here's how you'll make an impact on the team:
  • Help craft, implement, and build B2B marketing programs as we extend services to multiple business units and global teams.
  • Establish and maintain operational performance benchmarks and KPIs and report regularly to the business for optimizations that feed into campaign insights
  • Define and adhere to standardize quality checklists, following campaign setup practices to drive superior service delivery
  • Review and analyze campaign operations requirements, respond, and satisfy gaps, identify risks & issues, and develop solutions accordingly
  • Oversee detailed analysis, supervise, and prioritize multi-channel program across platforms which help achieve Digital Media Demand Gen goals.
  • Work across internal members of the Production and Marketing Operations pillars to deploy quality precision level campaigns
  • Conceptualize, develop, and conduct A/B testing and personalization frameworks for the email channel through close collaboration with web and product strategy teams
  • Work closely with data science & analytics, marketing strategy teams to facilitate flawless, coordinated campaign execution that drives relevant engagements and accelerates sales opportunities
  • Find opportunities for growth and continuous improvement working with agency partners and vendor teams.
Here's what you'll need to be successful in this role:
  • Bachelor's Degree, and/or 4 years proven experience in enterprise marketing, marketing operations, and/or customer-facing consultative role.
  • Experience building complex, high visibility programs in Marketo, Salesforce, Adobe Campaign, and other marketing platforms.
  • Solid understanding of large enterprise data structures and marketing metadata
  • Demonstrated ability and knowledge of data analysis and statistics including hypothesis testing, A/B testing, etc.
  • Experience in Account Based Marketing (ABM)
  • Ability to collaborate cross-departmentally to mitigate and troubleshoot issues
  • Data-driven, and a continued learner, researching new strategies and techniques to continuously improve your programs
  • Eagerness to learn a variety of technical systems thoroughly and efficiently
  • A roll up your sleeves and get work done attitude
  • Experience using email testing tools such as Litmus, Return Path, Email on Acid etc.

Pay Range:

$61.00 - $67.70/hour

Ready to make your mark? Take the leap and apply directly here: - your application is in good hands.

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