Digital Media Marketing Operations Specialist
3 weeks ago
We are seeking a highly skilled Digital Media Marketing Operations Specialist to join our team in San Jose, California. As a key member of our Digital Media Marketing Operations team, you will play a crucial role in helping the marketing team achieve exceptional annual targets through operational excellence.
The ideal candidate will have a combination of experience defining campaign ops measurement, influencing teams, managing multiple priority programs, and technical hands-on experience with marketing platforms such as Marketo, Salesforce, and Adobe Campaign.
You will be responsible for gathering requirements, building campaigns, collaborating proactively across teams, and analyzing data to inform business decisions. Additionally, you will work closely with data science & analytics, marketing strategy teams to facilitate flawless campaign execution that drives relevant engagements and accelerates sales opportunities.
Key Responsibilities
- Design, build, and execute complex marketing programs that drive superior service delivery.
- Establish and maintain operational performance benchmarks and KPIs, and report regularly to the business for optimizations that feed into campaign insights.
- Define and adhere to standardized quality checklists, following campaign setup practices to drive superior service delivery.
- Review and analyze campaign operations requirements, respond, and satisfy gaps, identify risks & issues, and develop solutions accordingly.
Requirements
- Bachelor's Degree, and/or 4 years proven experience in enterprise marketing, marketing operations, and/or customer-facing consultative role.
- Experience building complex, high-visibility programs in Marketo, Salesforce, Adobe Campaign, and other marketing platforms.
- Solid understanding of large enterprise data structures and marketing metadata.
- Demonstrated ability and knowledge of data analysis and statistics including hypothesis testing, A/B testing, etc.
Benefits
- A competitive salary of up to $67.71 per hour, making this an excellent opportunity for a motivated individual looking to advance their career in digital media marketing operations.
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