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Senior Marketing Field Specialist

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Atlanta, United States Wesco Full time

As a Senior Marketing Field Specialist, you will lead the design, creation, development and execution of field marketing programs. You will support the Electrical & Electronic Solutions (EES) Construction team. You will plan the strategy, develop content, and execute programs to support the growth and expansion of Wesco’s products and services for the local branches and supplier partners. Additionally, you will create, convey brand messages and improve brand awareness as well as analyze statistics and identify areas to optimize marketing performance. Other tasks include coordinating local events, trainings, sales meetings, exhibitions, and tradeshows. As a Sr. Marketing Field Specialist, you must be prepared for a fast pace, managing multiple projects simultaneously and wearing many hats. This role will support either the Northwest or Southeast region, depending on your location. Responsibilities: Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to execution, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc. Conceive, guide and manage multiple campaigns and projects within a fast-paced environment, while acting as a brand ambassador and ensuring strong, visible and profitable working relationships between all of the business functions. Assist with development, management and report tracking of marketing programs and activities for your respective region and programs. Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing effectiveness. Assist with research and analysis of activities such as market trends, web metrics/trend analysis and tracking, competitive website/eCommerce monitoring, customer research, and competitor research. Support your local branches for product promos, trainings, supplier coordination, local events, etc. Work directly with supplier partners to develop local and national strategy, execute in your local assigned region and coordinate with colleagues to support their execution, as well as report back to suppliers with activity, performance metrics, ROI, and sales revenue/product reporting. Qualifications: Bachelor’s degree in marketing, communications, or relevant industry preferred. 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company. Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices. Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups. Highly organized and detail oriented, with a customer-centric focus and commitment to quality. Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s). Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.” Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic- to intermediate-level HTML or wordpress skills. Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction. Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results. Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer. #LI-LJ1