Senior Field Marketing Specialist

7 days ago

Atlanta, United States Sovos Compliance Full time
Build your future with Sovos.

If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape.

At Sovos, we're dedicated to more than just solving compliance challenges - we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.

Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we

Don't worry if you don't check all the boxes - apply anyway We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.

The Work You'll Do:

The Field Marketing Specialist will execute integrated marketing campaigns that support the various business goals identified during annual operating plans (AOP). This role is responsible for ideating and executing campaigns that drive pipeline growth for North America, primarily focused on our Indirect Tax and Tax Information Reporting product suites. To be successful in this role, creating alignment with and developing relationships with the sales/BDR organization will be critical.

A hallmark of a great field marketer is the ability to juggle multiple projects at a time, the communication style and mindset to foster an effective collaboration with sales teams and leaders and a deep understanding of the tactics needed to execute a successful campaign, including digital and in-person events, email marketing, webinars and content syndication. The ideal candidate will be data-oriented and obsess over program ROI.

This function resides in the Go to Market organization and reports to the Senior Manager, Global Growth Marketing.

More specifically, you will:
  • Develop and drive end to end integration multi touch, multi-channel campaign execution for demand generation using marketing tools available and partnering closely with the brand marketing team
  • Partner with Customer Marketing team to identify opportunities for customer upsell and cross-sell
  • Focus on extending webinar program lifecycle, including on-demand promotion and post-event content creation
  • Manage vendor partnerships and contracts, aligning contract deliverables to overall Go To Market strategy and defining standard processes for 3rd party programs that will ensure projects meet their goals
  • Assist with the execution of events as needed to drive regional pipeline
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
  • Closely collaborate with Product Marketing to ensure programs are aligned with Go To Market strategy and employing effective messaging
What We Need From You
  • 2+ years of experience in B2B field marketing
  • Familiar with designing a comprehensive program strategy, including realistic pipeline targets and the steps needed to accomplish our goals
  • Exceptional project management skills and a proven track record of delivering complex marketing programs on time and on budget
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Strategic thinker with a strong curiosity for new marketing trends and best practices that apply to target markets
  • Basic knowledge of or the ability to proactively learn Salesforce.com and Marketo
  • Interact effectively with teammates, colleagues and customers
  • Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire
What Does Sovos Offer You?

The tools to enhance your life - because we want you to enjoy your life outside of work and inside
  • Flexible Time-Off
  • Comprehensive health, dental and vision benefits
  • 401(k) match
  • Tuition Reimbursement
  • Bi-Weekly Meeting Free Days
  • Mentoring Programs
  • Globally recognized Training and Development programs

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos' cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.

More than 100,000 customers in 100+ countries - including half the Fortune 500 - trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit and follow us on and .

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