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Director of Sales and Marketing

1 month ago

Fort Worth, United States Bethesda Group, LLC Full time
Job Details

Job Location
366 566 Bethesda Gardens Fort Worth - Fort Worth, TX

Position Type
Full Time

Education Level
4 Year Degree

Job Category
Sales

Description

We are seeking a dynamic and results-driven professional to join our senior living community as the Director of Sales and Marketing. As a faith based, not-for-profit organization, we are committed to providing compassionate and high-quality care to our residents, fostering a sense of community, and upholding our core values. If you are passionate about making a positive impact on the lives of seniors and have the skills to drive occupancy growth, we invite you to consider this exciting opportunity. $1000 Sign on Bonus Available shift is Monday-Friday and rotating MOD weekends.

Essential Functions
  • Maintains census budget goals on a monthly basis.
  • Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
  • Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
  • Conducts community outreach and territory management in the market as defined by the community.
  • Provides individualized sales tours, ongoing follow-up, and closing for all interested guests. Responsible for meeting weekly and monthly sales activity goals.
  • Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
  • Coordinates all admissions with the Community Leadership Team.
  • Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
  • Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
  • Reviews Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
  • Completes annually and executes ongoing strategic marketing plan and advertising plan.
  • Completes a competitive analysis bi-annually.
  • Coordinates with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
  • Conducts on-going sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
  • Communicates with residents, families, visitors and employees in a positive manner following the our Core Values and Mission.
  • Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
  • Plans, executes, and maintains marketing and sales budget and spend-down.
  • Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
  • Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents' / guests' requests, assists with the cleaning, resetting and preparation of the dining room in-between mealtimes.
  • Performs all other duties as assigned or required.
Managerial Breadth/Scope of Job:

There is no direct supervisory responsibility unless there is a Marketing Assistant within the community. However, the Director of Sales & Marketing must work closely with other department leaders to ensure an easy transition of all admissions and tour schedules.

Qualifications

Knowledge/Skills/Abilities
  • Proven knowledge of sales and marketing strategic planning.
  • Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.
  • Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
  • Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
  • Must possess a current State Drivers License and excellent driving record.
  • Demonstrates a SERVANT heart and attitude by following our Mission Statement.
Education and Experience:

Education: Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred.

Experience: Minimum two years of experience in successful marketing of an assisted living facility or similar background.

Working Environment:
  • Position requires driving to outside referral sources offices during all seasons of the year.
  • Position is 60% outside calls and 40% office time.
  • Position requires ability to lift 10-pounds frequently.
  • Position requires sitting, driving, walking, and standing for long periods of time based on activity being performed.

Applications accepted on an ongoing basis until the position is filled.