Manager Marketing

3 weeks ago

Lexington, United States Unavailable Full time
Overview

CHI Saint Joseph Health is one of the largest and most comprehensive health systems in the Commonwealth of Kentucky supporting over 5,000 active employees, 8 hospitals, and a Medical Group with more than 200 locations across Central and Eastern Kentucky.  

At CHI Saint Joseph Health, we are dedicated to building healthier communities by elevating patient care through high quality healthcare professionals and Humankindness.  We are guided by our strong mission and faith-based heritage, and we're dedicated to providing you with the same level of care you provide to others.  We care about our team members well-being and offer benefits that complement work/life balance such as: 

  • Paid Time Off (PTO)
  • 401(k) and 457(b) Retirement Programs with matching
  • Medical/Dental/Vision Insurance
  • Mental Health resources for you and your family
  • Wellness Program with rewards up to $450
  • Tuition Reimbursement for future career growth and development
  • Adoption Assistance
  • Voluntary Protection: Accident, Critical Illness, Identify Theft and Pet Insurance
  • Short and Long Term Disability 
  • Free Premium Membership to Care.com with preloaded credits to support adult and child care needs
  • Employer Discounts
  • Relocation Assistance*

*for eligible hires

Learn more about our awards and recognitions here: CHI Saint Joseph Health

CHI Saint Joseph Health is part of CommonSpirit Health, a nonprofit, Catholic health system dedicated to advancing health for all people. CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health in 2019. With our combined resources, CommonSpirit is committed to building healthy communities, advocating for those who are poor and vulnerable, and innovating how and where healing can happen, both inside our hospitals and out in the community.  Learn more about CommonSpirit Health here.

Responsibilities Job Summary / Purpose

This position will serve as a dynamic, passionate, and skilled Marketing Manager to join the {Market] as part of the broader {Region} team. This role will be reporting to the Market Director and will be instrumental in shaping and executing marketing strategies within the market. The Marketing Manager provides leadership and support for marketing efforts in support of clinics, facilities and services within the {   } market. The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.

Essential Key Job Responsibilities Manages  a broad range of marketing needs throughout the market, including marketing, growth and engagement programs for the market. Manages the annual marketing strategies, aligned with local market priorities and goals.  Develops, implements, and monitors comprehensive marketing strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole. Maintains detailed annual budgets reconciliation and tracking reports for marketing spends.  Tracks marketing performance metrics and makes data-driven decisions to improve and optimize strategies. Works in association with a cross-functional market-based team of marketing & communications  managers and specialists.   Utilizes data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience. Manages the deployment of service line campaigns throughout the region and across various channels, including broadcast, digital, social media, print and direct marketing. Supports the development of marketing collateral, advertising campaigns, and digital marketing initiatives in coordination with market and region leaders. Develops and implements strategies to engage and support  referring physicians and healthcare professionals  Develops and implements community outreach programs and initiatives to raise awareness of the healthcare system's service lines. Provides regular reports and analysis to senior leadership and service line leaders. Develops and manages the marketing budget for service line marketing initiatives, tracking performance and ensuring efficient allocation of resources and monitors marketing expenses. Coordinates with other departments to ensure alignment between marketing strategies and market objectives. Collaborates with the Region and system marketing and communication teams to ensure consistency in communications, marketing, and branding efforts. Qualifications

Minimum Qualifications

Required Education and Experience 

  • Bachelor’s degree in Marketing, Communications, Business, or related field. 
  • Minimum of 6 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.

Required Licensure and Certifications

N/A 

Required Minimum Knowledge, Skills, Abilities and Training

  • Strong understanding of healthcare, marketing and communications  trends, regulations, and best practices.
  • Strong strategic thinking and problem-solving abilities.
  • Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
  • Excellent presentation skills. 
  • Ability to work collaboratively with cross-functional teams and senior executives.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
  • Excellent interpersonal skills. 
  • Collaborative work style.
  • Ability to work in a large geographically diverse system.

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