Programme Marketing Manager Informed

2 weeks ago

Lexington, United States LGC Group Full time
Company Description

LGC ASSURE is a business unit within LGC Group, bound together by the core purpose of "Science for a Safer World". Our mission is to provide intelligent assurance for our customers and their supply network. We achieve this through three primary product and service offerings: certification and standards, digital and data, and testing and science-based services.

Our core products in the food and beverage sector comprise:

BRCGS: Protecting brands with globally recognised supply chain assurance solutions, based in London - UK and Milton - Canada.

INFORMED: Delivering quality assurance through globally trusted testing and certification programs for banned substances, based in Cambridge - UK and Lexington - US.

Safefood360: A leading software provider covering all aspects of compliance, delivered by a team of experienced food industry authorities based in Dublin - Ireland / London.

SSAS: World leading screening services in animal sports and human drugs.

Job Description

Reporting to the Head of Marketing, the successful candidate will be responsible for the lead generation process, campaigns, and brand-building activities for SSAS and Informed, with a focus on providing an outstanding customer experience that will drive retention and growth. This will drive the adoption of existing products and the launch of new products and services.

Core Responsibilities:
  • To have a detailed understanding of the Informed and SSAS brand, in order to translate technical details into benefits for the customer.
  • Coordinate all of the marketing programmes from concept and campaign strategy to final approval of content and deployment.
  • Deliver a range of online and offline communication strategies / campaigns and NPD.
  • Develop messages and customer centric content for integrated marketing campaigns, optimised by channel.
  • Develop a content strategy that positions the company as a leader with vision and provides valuable technical insights to target audiences.
  • Develop strategies to engage existing customers, drive upsells, and cultivate long-term customer loyalty. This includes customer communication, nurturing programs, customer advocacy initiatives, and gathering feedback for continuous improvement.
  • Collaborate closely with sales, product management, and customer success to align marketing initiatives with overall business objectives.
  • Drive a consistent approach to content planning, development, and distribution and share feedback to improve operational efficiency.
  • Attend industry relevant seminars, shows and events to increase knowledge of market.
  • To develop collateral to support the sales and business development team.
  • To lead 3rd party events to improve efficiency and return on investment.
  • To handle lead generation and contact management through CRM.
  • To provide market intelligence information to the business.
Qualifications
  • Experience in marketing in the TIC or Sports nutritional sector.
  • A degree or equivalent experience in communications or marketing.
  • Experience in a managerial role within a marketing or commercial team is desireable.
  • Experience in leading marketing campaigns from concept to launch.
  • Experience working with international teams and customers.
  • Strong CRM and Marketing Automation skills.
Additional Information

Our values
  • PASSION
  • CURIOSITY
  • INTEGRITY
  • BRILLIANCE
  • RESPECT

Equal opportunities

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, colour, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or parental, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, colour, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.

For more information about LGC, please visit our website www.lgcgroup.com

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