Field Marketing Manager

2 weeks ago

Downers Grove, United States Cooper's Hawk Winery & Restaurant Full time

The Field Marketing Manager is a key role responsible for leveraging marketing expertise to implement Cooper's Hawk marketing strategies, ultimately contributing to the achievement of sales, profitability, and traffic goals. This role collaborates closely with both the Marketing and Operations teams to develop and execute local store marketing plans while ensuring the successful integration of national marketing initiatives. Reporting directly to the Director, Restaurant Marketing, the Field Marketing Manager serves as a vital support resource for restaurants and Area Directors, both in new market entries and in providing ongoing marketing assistance to existing locations and markets. The primary focus is on tailoring marketing plans to yield the best business results within local trade areas.    This role assumes a strategic partnership with the Sr. Director of Reservations to drive local restaurant-level marketing initiatives. Additionally, it is an integral part of a team-based approach to efficiently manage Local Store Marketing (LSM). Responsibilities include devising tactical plans to boost traffic and retail sales, leading the execution of critical LSM initiatives, managing interactions between General Managers/Area Directors, and overseeing monthly collateral direction and execution. This position is based out of our Restaurant Support Center in Downers Grove, IL, where we have a hybrid work environment (3 days a week in-office).   What You’ll Do:
  • Manage and execute media, marketing, and branding programs to boost traffic and sales in Cooper’s Hawk markets.
  • Assess the effectiveness of local programs and contribute to process enhancement.
  • Assist Operations and Development teams in creating and executing plans for new restaurant openings, emphasizing regional awareness, community involvement, increased sales, and traffic to new locations.
  • Collaborate closely with the Director, Restaurant Marketing and Director of Reservations to develop and implement targeted marketing plans for boosting sales and traffic in partnership with marketing channel leads including CRM/Email, Social, Open Table, Paid Media, PR, etc.
  • Coordinate local efforts with agency partners for new restaurant openings, brand campaigns, restaurant anniversaries, and special events.
  • Supervise the Local Store Marketing (LSM) budget, covering both system-wide programs and individual store spending.
  • Conduct field marketing visits to plan and oversee marketing activities, as necessary.
  • Ensure effective communication of national marketing programs and strategies to local restaurants.
  • Collaborate with the marketing team and other departments, including Operations, Field Support, Training, IT, and Finance.
  • Handle additional responsibilities as required, including executing the Local Store Marketing (LSM) Playbook in collaboration with Operations and Marketing.
  • Support New Restaurant Openings, including events, PR, Media Dines, etc.
  • Vet and set up partnerships with local chambers and vendors.
  • Coordinate the creation of marketing materials with restaurants.
  • Partner closely with Operations to increase guest traffic.
  • Develop and deliver reports, presentations, and analytics on the progress of service line priorities, goals, operations, activities, and programs.
  • Ensure projects are completed with high quality and on time, including managing, tracking, and implementing an ongoing marketing deliverables calendar.
  • Create an integrated and localized advertising and communications strategy that aligns with the broader sales and marketing strategy. Maintain consistent messaging across channels to enhance brand awareness, customer acquisition/retention, and sales.
  • Foster cross-functional collaboration to execute initiatives aligned with the company's growth strategy.
What You’ll Need: 
  • Must represent Cooper’s Hawk values
  • Bachelor’s degree in marketing, Business, or equivalent.
  • Minimum 5 years of relevant marketing experience, preferably in restaurants or hospitality.
  • Experience in creating and implementing marketing plans.
  • Ability to build positive relationships and work well with others.
  • Strong project management skills: ability to manage multiple projects of moderate to complex scope.
  • Follows company policies, upholds professional standards, and performs all work in a manner respectful of others.
  • Willingness to travel occasionally.
  • Proven track record of marketing achievements
  • Solid critical thinking skills, a methodical and creative approach to problem solving, with excelling skills and executing plans.
  • Self-starter with ability to anticipate needs and next steps without prompting.
  • Excellent oral and written communications skills required.
  • Action oriented and enjoys working hard; energetic and willing to take on challenging assignments; seizes personal development opportunities.
  • Exemplify integrity, honesty, and accountability in all aspects of work, fostering trust and demonstrating exceptional attention to detail.
  • Proficiency with Microsoft Office Products
Competencies:
  • Brand Ambassador
  • Guest Focus
  • Communicate Effectively
  • Collaborate
  • Action-Oriented
  • Drive Results
  • Create Community
What You’ll Get:    
  • Incredible Discounts:
    • Monthly Dining Allowance
    • 50% Dining and Carryout
    • 40% Retail Wine
    • 20% Retail and Private Events
  • Monthly Complimentary Wine Tasting for Two 
  • Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
  • Company Matching 401(k) Retirement Savings Plan
  • Flexible Savings Accounts- Health and Dependent Care
  • Health Savings Account 
  • Long-Term Disability; Voluntary Short-Term Disability
  • Basic Life and AD&D Insurance (with option to purchase additional coverage)
  • Paid Parental Leave
  • Highly Competitive Pay plus Team Member Incentives & Rewards  
  • Paid Time Off 
  • Access to Team Member Relief Program
  • Employee Assistance Program, providing mental health, legal and financial counseling
  • "Everyday Benefits" Program to include insurance coverage (pet, life, auto, home/property) and employee discounts on goods and services
  • Milestones Recognition Program
  • Complimentary Gym Membership in RSC Building
  • Hybrid Work Week (3 days in office, 2 days remote, depending on role)
Cooper’s Hawk reviews several factors when establishing compensation. Salaries and hourly wages appearing in a job posting may be published by third parties and may not reflect the salaries or hourly wages offered by Cooper’s Hawk.            Cooper’s Hawk is an equal opportunity employer.  All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.        The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.  

About Us

Cooper's Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Cooper's Hawk wines have won hundreds of awards and are the Official Wines of the Screen Actors Guild® Awards. We are built upon the belief that food and wine hold the power to forge a COMMUNITY, and with the world's largest wine club membership, we are paving the way to democratizing the good life

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