Product Marketing Manager

2 weeks ago

Lakewood, United States ECA Staffing Solutions, Inc. Full time

Our Client is a leading dental device manufacturer that strives to bring high quality dental products to market, enabling practitioners to work more efficiently and to maximize patient comfort and quality. The creation of unique and differentiated products is the cornerstone.

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches. You will develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You are obsessed with tracking performance and have the data to prove what's working and what isn't.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

KEY RESPONSIBILITIES:
• Market intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape-be an expert on our competition and how they are positioned.
• Collaborate with the Director of Marketing and product management to develop product positioning and messaging that resonates with our target buyer personas. Create and manage editorial / content calendar to ensure 'on brand' corporate messaging, including frequency and targeting of communications.
• Understand and document our buyer's process, including where they get information, and the who, what, when ensure 'on brand' corporate messaging, including frequency and targeting of communications.
• Develop marketing plans for the products you support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of new products, releases of existing products, and manage the cross-functional implementation of the plan.
• Develop strategy and manage national digital programs and campaigns and content for web properties and new resources.
• Develop content for on-line advertising, email marketing, website management, press releases, by-lined articles, medical device or healthcare industry experience preferred.
• Source and facilitate content generation from external Key Opinion Leaders and internal Subject Matter Expert resources.

Requirements
• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role. Dental, medical device or healthcare industry experience preferred.
• Must be proficient and have proven skills with Windows-based software such as Outlook, Excel, and Word. Experience with HTML and CS6 are also a plus.
• Proficient in productivity applications such as Microsoft Office Project or Basecamp.
• Comfortable using collaboration tools such as Smartsheets and CRM tools such as Salesforce and Hubspot.
• Intermediate to expert knowledge using marketing automation tools such as Marketo, Pardot, or Hubspot.
• Power user of social media -- LinkedIn, Twitter, Facebook and Instagram.
• Exceptional ROI-tracking and analytic skills, able to prove what is -or isn't-working
• Strong writing, editing, proofreading skill are essential
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player
• Bachelor's degree in business or marketing; MBA preferred

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