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Associate Director, Marketing P

2 months ago

North Wales, United States Merck & Co. , Inc. Full time

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.

At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe. We are currently recruiting for Associate Director, U.S. Marketing

The role will oversee foundational strategy and planning, including positioning, targeting and launch planning (including but not limited to, segmentation, market research, and creative campaign development). The role will oversee the creative agency of record and also collaborate with multiple stakeholders to drive and align on decisions, including field sales, marketing operations, Legal, Regulatory, Medical, etc.

Our U.S. marketing team has adopted an Agile operating model to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and a greater team achievement.

This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.

The specific responsibilities of the role will include, but are not limited to:

  • Leading strategy development and execution for anticipated launches, identifying both product and franchise opportunities
  • Partnering with sales leadership and customer facing teams to ensure executional alignment against strategic imperatives
  • Partnering with Product Marketing Owner to drive brand strategy by providing input on strategy and decisions that affect customer segments
  • Leading the process of segmentation, targeting, and developing key performance indicators (KPIs)
  • Ensuring an integrated approach by partnering with the team and shared stakeholders across business priorities
  • Collaborating with market research, competitive intelligence, and analytics teams to generate key insights that inform business decisions
  • Working with the internal Digital Engagement Team to develop assets, devise digital strategies, and create engagement plans.

Position Qualifications:

  • Required: BA/BS
  • Preferred: MBA or equivale

Required Knowledge and Skills:

  • A minimum of 5 years healthcare industry experience in the areas of strategic marketing and brand management
  • Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
  • Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
  • Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
  • Understanding of omnichannel marketing, digital and non-digital channels, and agencies
  • A growth mindset, strong collaboration and business agility
  • Demonstrates high degree of integrity and ethics
  • Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

Preferred Knowledge and Skills:

  • Product launch or launch planning experience
  • Understanding of U.S. market
  • Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery
  • Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant