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Senior Manager, CRM Marketing

2 months ago

Maryland Line, United States McCormick & Co Inc Full time

You may know McCormick as a leader in herbs, spices, seasonings, and condiments - and we're only getting started. At McCormick, we're always looking for new people to bring their unique flavor to our team.

McCormick employees - all 14,000 of us across the world - are what makes this company a great place to work.

We are looking to hire a Senior Manager, CRM Marketing immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you'd expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• We prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance

McCormick & Co.'s Global Marketing team is looking for a motivated, self-driven Senior Manager, CRM Marketing who will support the development, rollout and execution of email. SMS and CRM marketing strategies. The candidate will thrive in a fast-paced marketing and digital-focused environment. The position reports to the Director, Global Digital Experiences and is part of the Digital Transformation team, supporting McCormick's Consumer Brands, Food Away from Home and Flavor Solutions.

RESPONSIBILITIES

  • Drive strategy, execution, and performance of consumer/customer engagement for email and SMS marketing programs, including acquisition, activation, and retention
  • Develop and execute CRM, email marketing and SMS journey development, segmentation, and content planning across consumer brand experiences and ecommerce/direct-to-consumer (DTC) businesses, as well as Food Away from Home and Flavor Solutions
  • Manage distribution of all email and SMS sends against a planned editorial calendar and learning agenda that includes A/B testing of content, layout and design through Klaviyo
  • Responsible for managing CRM data insights and executing actionable plans that drive direct to business objectives
  • Support the roll out and evolution of CRM, email engagement, SMS and personalization technology, including analyzing customer/consumer paths and providing trigger communications strategies
  • Support the development of a digital measurement framework and track performance against CRM KPIs
  • Integrate CRM strategies into existing marketing and digital workflows and campaigns
  • Product owner and SME for Klaviyo, delivering best practice education and support to global digital organization
REQUIRED QUALIFICATIONS
  • Bachelor's Degree - Marketing, Communications, Information Technology
  • Acceptable driving record including valid driver's license required
  • 7-10 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in CPG environment
  • Experience using enterprise email marketing technology, specifically Klaviyo, to drive business results, including CRM databases, mobile push notifications, as well as web and in-app personalization tools
  • Experience driving ecommerce email marketing with sales conversion as the key performance metric
  • Knowledge of consumer segmentation techniques, persona development, and lifecycle management
  • Experience in marketing analytics and analytics tools such as Google Analytics to measure how email is contributing toward business goals
  • Ability to work collaboratively with both external vendors and agencies as well as internal Marketing, Sales and IT teams
  • Ability to clearly translate technical matters and "web-speak" to other partners within the organization.
  • Ability to give creative direction for both visual design and copy that result in engaging and on-brand deliverables
  • Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success
  • Ability to continuously learn and adopt new consumer engagement strategies and technologies such as email, mobile apps, loyalty programs, gamification, etc.
  • Strong verbal and written communicator with ability to lead presentations
  • Detail oriented, analytical, resourceful and a creative problem solver
PREFERRED QUALIFICATIONS
  • Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience
  • Experience driving email support to digital commerce, including direct-to-consumer
  • Knowledge of loyalty program best-practice and experience building, supporting, analyzing, and evolving branded consumer loyalty programs.
  • Working knowledge of HTML, CSS, and/or JavaScript

#LI-SM1

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

WHY WORK AT MCCORMICK?

United by flavor. Driven by results.

As a McCormick employee you'll be empowered to focus on more than your individual responsibilities. You'll have the opportunity to be part of something bigger than yourself-to have a say in where the company is going and how it's growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.