Retail Marketing Manager

1 week ago

West New York, New Jersey, United States Boll & Branch Full time

We are seeking an experienced Retail Marketing Manager to lead marketing efforts across our fleet of retail stores. This individual will be responsible for developing and executing highly localized retail marketing strategies that drive foot traffic, increase brand awareness, and foster local community engagement. This role involves overseeing launch & sustain marketing plans for our fleet, planning retail events, coordinating local partnerships, and implementing brand campaigns that reflect our values and business goals. This person will represent the unique interests and needs of each store's local customer and adapt our local marketing plans accordingly. Regular travel between store locations will be required.

This role will report to the Senior Manager of Brand Marketing.
Responsibilities:

  • Develop and implement marketing campaigns tailored to each store's audience, ensuring consistent branding and messaging across locations.
  • Develop and execute New Store Opening strategies and client activation strategies in partnership with local store managers, the Retail Operations team, and the cross-functional marketing organization
  • Plan and manage in-store and community events to increase customer engagement, brand visibility, and sales. This includes launch events, seasonal promotions, and collaborations with local influencers or partners.
  • Identify and foster partnerships with community organizations, local businesses, and influencers to enhance store presence and create meaningful customer touchpoints.
  • Collaborate with the larger marketing and e-commerce teams to align retail initiatives with online campaigns, promotions, and social media content.
  • Recommend promotional strategies to drive foot traffic and conversions, such as limited-time offers.
  • Monitor the effectiveness of retail marketing efforts with the in-house Insights team, gathering feedback from stores and tracking KPIs like traffic, conversion rates, and event attendance.
  • Work closely with the SVP of Retail, District Manager, store managers, operations, merchandising, and customer service teams to ensure all retail marketing activities are executed effectively.
  • Regularly travel to store locations to manage events, assess marketing needs, and maintain strong relationships with store teams.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 4+ years of experience in retail marketing or brand management, ideally with event management experience.
  • Able to travel for all new store openings and to other locations on occasion, working flexible hours as needed.
  • Proven ability to develop and manage local partnerships and community engagement efforts.
  • Strong project management skills, with the ability to multitask and meet deadlines.
  • Excellent written and verbal communication skills.
  • Experience with data-driven marketing and performance analysis.
  • Passionate about the Boll & Branch mission.
The primary location for this role can be based in either our Summit, NJ headquarters or New York City office. We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ office because it's in the best interest of our business or your team.

The annual base salary range for this role is $75k -130k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company's annual bonus program with a non-binding Company and individual performance-based target bonus.

The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.

What We Offer:
  • Medical, Dental, Vision, and Life/AD&D insurance
  • Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
  • Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
  • Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
About Boll & Branch:

At Boll & Branch, we don't make bedding like everyone else. We make it better.

In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
  • Cultivators of the Highest Quality Threads
  • Pioneers in 100% Organic Cotton
  • Free from Toxins at Every Step
  • 100% Traceable from Farm to Finish
  • Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom.

Boll & Branch LLC is an equal opportunity employer.

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