Senior Marketing Manager

6 days ago


New York, New York, United States CVS Health Full time

Job Summary

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We're seeking a seasoned Senior Product Marketing Manager to lead our digital marketing efforts and develop strategic plans to drive awareness and adoption of our digital solutions.

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This role involves partnering with cross-functional teams to research and build business cases to shape our digital product strategy and roadmap. You'll work closely with our sales, marketing, product, and data science teams to develop go-to-market strategies and plans that meet the needs of our customers.

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As a key member of our marketing team, you'll need to have excellent communication skills, be able to work independently, and thrive in a fast-paced environment.

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Key Responsibilities

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Your key responsibilities will include:

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  • Developing and executing comprehensive marketing and sales enablement strategies to drive awareness and adoption of digital solutions">
  • Partnering with cross-functional teams to conduct research and build business cases to shape digital product strategy and roadmap">
  • Developing go-to-market strategies and plans that include persona definition, audience & measurement product positioning, and messaging">
  • Owning new initiatives in partnership with cross-functional teams (sales, marketing, product, data science & more)">
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Requirements

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To be considered for this role, you must have:

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  • 5+ years of marketing experience with a foundation of retail/CPG ecosystem and digital media">
  • 3+ years cross-functional leadership experience">
  • 2+ years of retail media or retail agency strategy experience">
  • 2+ years of digital marketing experience including examples of testing and validating new opportunities">
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What We Offer

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At CVS Health, we offer a comprehensive benefits package that includes medical, dental, and vision insurance, as well as a 401(k) retirement savings plan and employee stock purchase plan. We also provide paid time off, holidays, and other benefits to support your overall well-being.

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About Us

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CVS Health is a leading pharmacy innovation company that puts our patients at the heart of everything we do. We strive to deliver high-quality, patient-centered care and services that meet the evolving needs of our customers.

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Benefits

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Our benefits package includes:

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  • ">
  • Medical, dental, and vision insurance">
  • A 401(k) retirement savings plan">
  • An employee stock purchase plan">
  • Paid time off and holidays">
  • Other benefits to support your overall well-being">
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Apply Now

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If you're interested in joining our team, please submit your application today



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