Senior Manager, Retail Marketing

4 days ago


New York, New York, United States Tbwa ChiatDay Inc Full time
Because protecting your skin's health is what we're all about. is seeking a Senior Manager, Retail Marketing to join our retail marketing team based in New York. You will help bring new product launches & marketing campaigns to life at Sephora in North America. merchandising, product messaging, IRL events, social media, and dotcom activations. This highly ambitious, creative, detail-oriented, and passionate individual should have their finger on the pulse of beauty, love to make to-do lists & cross things off, and enjoy building relationships.
360 Integrated Marketing: Spearhead execution of Sephora specific marketing programs to support product launches and core campaigns that ladder up to global strategy and sales plan while meeting specific retailer needs. Partner with internal events, education, social, and influencer teams to build calendar synergy and amplify retailer key moments.
Visual Merchandising: Lead Visual Merchandising & Secondary Placement strategy across Sephora US, Kohls, Canada, and Mexico. Project manage to meet key deadlines while collaborating with Retailers, Account Management, and Creative to execute assortment, messaging, graphics, and proofing.
NPD: Partner with AVP Retail Marketing, Global Product Marketing & Global Brand Marketing teams on product and campaign messaging, leveraging retailer-insights to influence direction and output.
Dotcom: Own concepting and briefing asset deliverables and copy for all new launches.
Continued optimization of existing pages ensuring pages stay up to date with best in class assets to help grow our retailer.Market Meetings: Help support team in preparation and execution of market weeks by building necessary materials and planning meeting logistics.
Foster collaboration and maximize opportunities for brand exposure and growth with retail partners and key stakeholders.
Monitor industry developments, obsess over consumer trends, and have a steady pulse on store updates to inform/inspire retail marketing strategies and in-store execution.
Bachelor's Degree in related field of study, Marketing preferred.
Organizational and project management skills.
Proficient technical skills (Microsoft Office - Windows, Word, Excel, Powerpoint), Google docs.
Knowledgeable in social media platforms (Instagram, Snapchat, TikTok, etc.).
shines bright for you and offers US based full-time employees:
Generous Paid Time Off Policy.
As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Covid-19 vaccination will be required to work in our office.
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