Senior Marketing Manager

3 weeks ago

Coconut Creek, United States Junior Achievement of South Florida Full time
Position Overview

Senior Marketing Manager

Junior Achievement of South Florida

Full-time: 8:30 - 5:00 pm, Monday - Friday

Hybrid: Home and in office at Coconut Creek, FL 33066

Pay rate: based on skills and experience.

Junior Achievement of South Florida empowers our youth with the knowledge, ability, and confidence to navigate their futures, drive our economy and lead our community. We are looking for individuals who are passionate not only to our mission, but also about being part of the innovative and energetic culture at JA.

Top Work Place 2024 by SunSentinel

What is in it for you:
  • Professional development assistance
  • Medical insurance, Dental, Vision, HSA, Life, DDA
  • 403(B) with matching
  • Paid time off, sick, and Paid Holidays
  • Flexible schedule
  • Bonus Pay
Summary:

As the Senior Marketing Manager, you will be responsible for leading the development and implementation of strategic marketing and communication initiatives to enhance brand visibility, drive revenue growth, and engage stakeholders. Reporting to the Chief Revenue Officer, you will oversee a talented team and collaborate cross-functionally to achieve business objectives.

What you will do:
  • Manage and provide leadership to internal and external consultants (e.g., Graphic Designer, Photographer and Videographer).
  • Set clear objectives, provide regular feedback, and foster professional development opportunities for direct reports.
  • Ensure alignment of team goals with overall company objectives.
  • Develop and execute comprehensive marketing and communication strategies aligned with the organization's goals and objectives.
  • Oversee the development and maintenance of brand identity, ensuring consistency across all channels and touchpoints.
  • Lead the planning, implementation, and evaluation of integrated marketing campaigns to drive donor/stakeholder acquisition, engagement, and retention.
  • Develop and oversee content creation initiatives, including new product/program launches, annual fiscal themes, website content, social media posts, email campaigns, and other marketing collateral, to effectively engage target audiences.
  • Direct digital marketing efforts, including SEO, SEM, social media advertising, and email marketing, to optimize reach, engagement, and conversion rates.
  • Develop and maintain relationships with media outlets, industry influencers, and other relevant stakeholders to secure press coverage and enhance the organization's public image.
  • Utilize data-driven insights to monitor performance, identify opportunities for improvement, and optimize marketing and communication efforts.
  • Develop and manage the overall marketing and communication and program-specific budgets, ensuring resources are allocated effectively to maximize ROI.
  • Collaborate with internal teams, including events, development, and programs, to align marketing and communication initiatives with overall business objectives.
  • Performs other related duties as assigned.
What you will need:
  • Bachelor's degree in marketing, communications, or a related field, master's degree preferred.
  • 5-10years of experience in marketing and communications.
  • 3-5 years in a leadership role is required.
  • Proven record of accomplishment in developing and executing successful marketing strategies that drive revenue growth for existing and/or new product launches.
  • Passion for JA's mission and eagerness to learn programs.
  • Strong leadership skills. able to inspire and motivate a team.
  • Excellent written and oral communication and interpersonal skills, able to build relationships and influence stakeholders at all levels.
  • Strategic thinker with a data-driven approach to decision-making.
  • Proficiency in marketing automation tools, analytics platforms, and other relevant software applications.
  • Prolonged periods of sitting, walking, and occasionally reach, bend, lift, or climb.
  • Able to lift 25 pounds at times.


Who we are:

Junior Achievement of South Florida (JA) empowers our youth with the knowledge, ability, and confidence to navigate their futures, drive our economy and lead our community. We are looking for individuals who are passionate not only to our mission, but also about being part of the innovative and energetic culture at JA.

JA provides real-world training in financial literacy including budgeting, spending, investing and the use of credit; offers cutting-edge skill-building opportunities that enable young people to explore meaningful, productive careers; teaches students how to start businesses; and introduces entrepreneurial values that strengthen workplaces. Last year, with the help of over 7,100 trained corporate and community volunteers, JA delivered over 20 various programs to almost 50,000 students in classrooms throughout Broward and south Palm Beach counties and at JA World Huizenga Center at the Lillian S. Wells Pavilion, a first-class facility housing JA BizTown and JA Finance Park. For more information about Junior Achievement of South Florida, visit www.JASouthFlorida.org. Follow JA on social media @jasouthflorida.

Junior Achievement of South Florida participates in the federal government's E-Verify program, which confirms employment authorization of all newly hired employees and most existing employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. For all new hires, the E-Verify process is completed in conjunction with the Form I-9 Employment Eligibility Verification on or before the first day of work. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.uscis.gov and click on 'E-Verify' located near the bottom of the page.

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