Marketing Campaign Manager

3 weeks ago

Knoxville, United States Ministry Brands Full time

Ministry Brands is looking for a Marketing Campaign Managerto join our growing team

Who we are

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement - advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.

Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual's unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.

What You'll Do:

As the Marketing Campaign Manager, you will be focused on driving engagement and growth within the Protestant vertical. The ideal candidate will excel in crafting compelling marketing campaigns, managing multi-channel marketing strategies, and working closely with cross-functional teams to ensure cohesive and impactful execution. This role requires a strong understanding of the Protestant church landscape in America and excellent verbal and written communications skills.

Key Responsibilities:

  • Develop and execute multi-channel marketing campaigns targeting each stage of the marketing funnel; ensuring all marketing efforts are optimized for engagement, readability, and deliverability through A/B testing, personalization, and segmentation.
  • Plan and manage seasonal and holiday campaigns to promote product offerings and discounts, aligning messaging with key promotional periods (e.g., Christmas, Easter).
  • Collaborate with design and product teams to create visually appealing assets for web, email, paid media and social channels to align with various campaigns.
  • Work closely with the Product marketing and Web Development teams to ensure timely updates, optimal user experience (UX), and increased engagement with seasonal promotions, new product features, thought leadership content, and relevant announcements.
  • Strategically highlight and promote new content, such as graphics, motion designs, and media releases, across all marketing channels, driving customer engagement through targeted campaigns.
  • Align with the Customer Marketing Manager and Events Manager to coordinate integrated marketing efforts, including webinars, in-person events, and customer campaigns, ensuring cohesive messaging and driving high-impact results.
  • Work with the Growth Marketing team top track key performance indicators and generate reports to assess campaign success, optimize performance, and inform future strategies.
  • Manage campaign budgets and timelines to ensure that all initiatives are executed efficiently and within allocated resources.


Who You Are:
  • Passionate about faith-based communities and enthusiastic about helping purpose-driven organizations achieve their goals through strategic marketing campaigns.
  • Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
  • 5+ years of experience in marketing campaign management, preferably within the SaaS or FinTech sector serving faith-based organizations or nonprofits.
  • Proven expertise in multi-channel campaign execution, including email marketing, paid media, social media, and content marketing.
  • Strong understanding of the Protestant church landscape in America and experience tailoring marketing strategies to this audience.
  • Certifications in HubSpot, Pardot or similar marketing automation tools, highly recommended.
  • Experience in developing and executing marketing strategies for eCommerce, with a focus on driving online engagement and conversions through automations, preferred.
  • Excellent verbal and written communication skills, with a strong attention to detail.
  • Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously while meeting deadlines.
  • Proficient in using data and analytics tools (e.g., Google Analytics, Power BI) to drive data-informed decisions and optimize campaign performance.
  • A collaborative team player with a proven ability to work cross-functionally and manage stakeholder expectations.
Physical Considerations:
  • Ability to work in a general office environment
  • Ability to handle extended periods of computer-based work, including telephone
  • Ability to work flexible and long hours, as needed, including outside regular business hours and days
Travel Considerations:
  • Domestic and/or international travel required, estimated up to 5%


Benefit offerings designed to promote a life of balance

At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.

Robust healthcare options - Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.

Flexible paid time off - There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays

Paid parental leave - Adding a new child to the family is a big adjustment We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.

Mental health support -Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.

Professional development reimbursement -Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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