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Director, Off-Premise

4 months ago

Pasadena, United States Dine Brands Global Full time

Based inPasadena, California,Dine Brands Global, Inc.(NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located atwww.dinebrands.com.

The Leader of Off-Premise will be responsible for managing the strategic direction and implementation for Off Premise dining solutions for IHOP. This is a critical role that is responsible for seeing thru the integration of major marketing and culinary initiatives related to Off Premise - including but not limited to management of DSP's (Delivery Service Provider), online and catering menu and sales, applicable website, app and innovative ways to grow the off-premise business.

The IHOP Off-Premise Leader will be required to meet/exceed revenue targets and to have advanced experience and capabilities in marketing Off Premise including measurement, reporting and analytical skills to ensure revenue maximization. In addition, the management of the DSP's will include relationship development and channel strategy as well as contract terms and coordination. This role will be expected to work cross functionally and advise with all levels of internal and external leadership, lead cross-functional teams and ensure all programs and initiatives are complete and prepared for implementation, execution, integration, and evaluation...resulting in driving overall brand performance.

This leader will report directly to the VP of Marketing and key collaborators will be VP Strategic Ops, VP IT and VP Culinary for IHOP.

Responsibilities:

  • Manages portfolio of off premise projects and programs; manages projects simultaneously
  • Manages projects with varying degrees of complexity, definition, and risk
  • Leads cross-functional initiatives from inception through testing, implementation, and evaluation
  • Develops project strategies, success criteria, plan, budget, risk, quality standards, and timeline with cross functional resources
  • Develops and execute testing and implementation plan for multi-year brand initiatives
  • Serves as primary lead on emerging concepts and other strategic initiatives
  • Defines path to resolution, coordinates and integrates efforts across multiple projects
  • Leads cross functional team of subject matter experts; identifies resources required to meet the needs of the initiative; gains alignment from senior leaders on resource commitment
  • Drives results through others by influencing, gaining alignment, and effectively facilitating cross-functional activities
  • Builds strong relationships and works directly with franchisees to improve their off-premise business
  • Independently determines project risks and issues, identifies options and recommended solutions - elevates as necessary to drive results in a timely manner
  • Frequently interacts with senior level franchise and company leadership to:
    • Gain alignment
    • Develop and present win-win business solutions to meet various environmental needs
    • Create and present professional level updates as needed
  • Consults with leadership to develop / provide operational recommendations to improve sales, profitability, and efficiencies
  • Develops cost/benefit models, conducts financial analysis to identify alternative business courses of action and provides recommendations with supporting analysis for executive decision making
  • Works directly with Franchisees, their designated points of contact and restaurant operators on strategic initiatives
  • Hires, trains, coaches, counsels, and evaluates performance of direct reports
  • Manage and drive the catering category across B2C and B2B channels
  • Responsible for the strategy of the catering promotions

Skills & Requirements:

  • Bachelor's Degree in Business Administration, Marketing, Communications, or related field or equivalent professional experience
  • Minimum 7+ years Food Services industry specifically working on off premise dining solutions and sales
  • Experience working with well-known brands and high-profile campaigns
  • Demonstrated project lifecycle experience including business case development, request for proposal creation, design, testing, implementation planning, issue resolution, and post-implementation support
  • Demonstrate advanced ability to implement and execute off strategic direction
  • Superior problem solving and decision-making skills
  • Excellent presentation skills and executive presence
  • Strong analytical skills and attention to detail
  • Strong organizational skills
  • Excellent written and oral communication skills
  • Proficiency in Microsoft office applications, including MS Excel, Outlook, Word, and PowerPoint. MS Project proficiency a plus
  • Base Salary: $180,000

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

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