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Digital Operations

4 months ago

Princeton, United States Omni Inclusive Full time

50% onsite

Omnichannel Marketing Specialist

The Worldwide Omnichannel Strategy team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve as a dedicated point-of-contact for a cardiovascular brand working with the Associate Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Purpose/Objective of the job:
Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and Major Duties:
• Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy
• Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
• Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
• Lead pull through digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and provide regular reporting on progress, challenges, and solutions
• Demonstrated digital and HCP program experience
• Demonstrated ability to track and manage annual digital programs
• Hybrid work opportunity. Ability to work in the office two days a week is preferred.

Specific Job Responsibilities:
• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
• Experience in pharmaceutical omnichannel strategy and digital marketing
• Experience leading digital engagement, channel, and analytics activities
• Proven ability in managing digital agencies, vendors, and cross-functional support teams
• Competence in developing, evaluating, and activating HCP media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM