Social Media

4 weeks ago

Joliet, United States YMCA Full time

Working at the Y, you’ll discover more than a job-you’ll enjoy a career that makes a lasting difference in the lives of others

Job Description

POSITION SUMMARY:

Manages the YMCA’s social media platforms, ensuring accurate, timely, and engaging communication with members, donors, and community stakeholders. Plays a crucial role in driving consumer engagement through social and digital media by developing and implementing social media strategies to increase brand awareness, engage stakeholders, and drive website traffic. Creates compelling content, analyzes performance metrics to optimize the Y’s social media presence, and monitors social media trends and emerging technologies. Plays a supporting role in the planning, editing, writing, and design of various YMCA marketing and communications materials.

Qualifications

1. Bachelor’s degree in journalism, marketing, communications or public relations, preferred.

2. 1-3 years of marketing and communications experience, preferred.

3. Excellent written and verbal communication skills, with the ability to create engaging content tailored to different platforms and audiences.

4. Familiarity and proven success utilizing social media outlets for marketing purposes preferred.

5. Proficiency in social media management tools and analytics platforms.

6. Excellent organizational skills and the ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines simultaneously.

7. Experience with paid social media advertising is a plus.

8. Knowledge of SEO principles and practices is desirable.

9. Photography experience is desirable.

10. Familiarity with graphic design and video editing tools is an asset.

11. CPR, First Aid, Child Abuse Prevention, Bloodborne Pathogen, Preventing Sexual Harassment and Lockdown Procedures (Active Shooter) certifications required within 30 days of hire.

Essential Functions

1. Manage the Y’s efforts across several social media platforms, including Facebook, Instagram, LinkedIn, and X, among others.

2. Develop and implement social media strategies on new and existing platforms to achieve organization goals, initiatives, and marketing objectives.

3. Create engaging, timely, and accurate content that aligns with the Y brand and voice.

4. Produce original promotional videos, photographs, and Y stories to share across a variety of digital platforms, including the Y’s Web site and social media platforms.

5. Monitor social media trends, news, and best practices to stay up-to-date with the latest technologies and to offer counsel on how to grow engagement and acquire new followers and influencers.

6. Monitor and analyze social media performance metrics using tools like Google Analytics, Sprout Social, or Hootsuite to track progress and identify areas for improvement.

7. Generate regular reports on key social media metrics, trends, and insights to inform decision-making and strategy adjustments.

8. Respond to member and community inquiries obtained via online media in timely manner.

9. Contribute copy that is consistent and an accurate reflection of the Y’s brand for a variety of marketing materials, including press releases, promotional brochures, and advertisements as needed.

10. Assist with marketing efforts associated with the Y’s special events, as needed.

11. Assist with carrying out marketing campaigns or other marketing-related projects, as needed.

12. Demonstrate strong proofreading skills and an understanding of AP style.

13. Accept other duties as deemed appropriate within the scope of this job description.

Cause-Driven Leadership Competencies

YMCA COMPETENCIES (TEAM LEADER)

Mission Advancement: Models and teaches the Y’s values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.

Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

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