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SEO Specialist

2 months ago

Boston, United States Digital United Full time

Primacy seeks a SEO Specialist responsible for developing and implementing search engine optimization strategies for multiple clients across our key industries. Your role is to ensure that our clients' websites are optimized to achieve higher search engine rankings, increased organic traffic, and improved conversion rates. You will work closely with content strategists, content creators, and other digital marketing specialists to deliver measurable results.

Responsibilities:

  • Define, develop, and implement tailored SEO strategies for a diverse portfolio of clients.
  • Conduct comprehensive site audits to identify technical SEO issues, competitive assessment, keyword opportunities and areas for improvement.
  • Provide clients with strategic recommendations for on-page and off-page SEO.
  • Interpret user research and site analytics to inform content ideas, opportunities and recommendations.
  • Perform detailed keyword research and analysis to guide content strategy for each client.
  • Optimize client websites, including meta tags, headers, alt texts, and URL structures, to ensure best practices.
  • Collaborate with internal and client content teams on creation of SEO-friendly content that aligns with keyword strategies.
  • Develop and execute link-building strategies to increase domain authority for client websites.
  • Conduct regular technical SEO audits to ensure client websites are in top technical shape and collaborate with web developers to fix issues related to site speed, crawlability, and indexability.
  • Use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs and Moz to track and report on SEO performance.
  • Create digestible and visual presentations for clients with different levels of SEO expertise. Present SEO strategies, results, and recommendations to clients in a clear and actionable manner as well as building long-term relationships and serving as the primary point of contact regarding SEO-related matters.


Qualifications:
  • Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
  • 3-5+ years of experience in SEO, preferably within a digital marketing agency environment.
  • Experience working in a creatively-driven environment with a focus on digital experiences.
  • Experience incorporating and aligning distributed content with overall content strategy, including: SEO, SEM, Social Media.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
  • Comfortable working in an agile environment leading and supporting several clients at any given time.
  • Strong verbal and written communication skills, with the ability to convey complex SEO concepts to clients.

The Perks:
  • The best co-workers you'll ever find
  • Unlimited PTO
  • Medical, Dental, Vision, 401k
  • Annual performance bonus eligibility
  • Ongoing training opportunities
  • Planned outings and team events (remote workers included)

An Equal Opportunity Employer
We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.