Digital Marketing Specialist
3 weeks ago
About Us
Overdrive Interactive is a Boston-based digital agency at the forefront of marketing innovation. We offer a comprehensive suite of strategic, media, creative, and technical services to some of the world's leading companies.
Position Overview
As a Digital Marketing Specialist at Overdrive Interactive, you'll serve as an interactive marketing specialist and project manager. Your role will involve leveraging Overdrive's products and services to meet our clients' business objectives through a solid understanding of their market position, industry landscape, and competitive environment.
Key Responsibilities
- Manage and nurture client relationships at all levels
- Provide marketing counsel and advice to clients
- Develop and implement short and long-term marketing initiatives
- Oversee project management for specific accounts
- Guide agency personnel to meet client objectives and expectations
- Manage account financials, including budgets, estimates, and spend tracking
- Analyze and communicate campaign performance to clients
- Prepare and present agency and client performance reports
- Collaborate with cross-functional teams representing various agency disciplines
Required Skills & Experience
- 2-3 years of experience in an advertising or interactive marketing agency
- Proven knowledge of online advertising techniques (Social Media, SEO, SEM, Email Marketing, etc.)
- Working knowledge of marketing analytics platforms (e.g., Omniture, Google Analytics) and KPIs
- Experience working with cross-functional teams
- Understanding of agency financial processes
- Excellent communication and interpersonal skills
- Strong project management abilities
- Proven ability to learn and lead a client's business
- Meticulous attention to detail
- Fluency in MS Office suite (Outlook, Excel, PowerPoint, Word)
Benefits
- Comprehensive health and dental insurance
- 401(k) retirement plan with company match
- Flexible spending accounts (commuter and child care benefits)
- Paid vacation and holidays
- Competitive salary
- Employee referral bonus
- Long-term disability and life insurance
- Vision care discounts
- Professional development opportunities
- Contemporary open-loft office space
- Free healthy snacks, coffee, and teas
- Engaging office culture and events
Equal Opportunity Employer
Please include salary requirements with your application. No phone calls, please.
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