Manager, Email Marketing

2 weeks ago

Los Angeles, United States Academy of Motion Picture Arts and Sciences Full time
Description

Reporting to the Director of Marketing, the Academy Museum is seeking a talented and experienced digital marketing professional to grow and maintain the museum's email communications and database. You will implement strategies and produce original content to promote the museum as well as attract new and repeat visitors. Candidates for this role should have experience defining and achieving goals that lead to higher subscriber growth and retention, increased web traffic, and increased museum/program attendance.

Duties and Responsibilities:
  • Produce all email campaigns, including gathering messaging points and working with the marketing editorial and creative services to produce templates, routing for approvals, and scheduling supporting museum programming, events, advancement/membership, exhibitions, retail, and special announcements.
  • Manage the email content calendar to ensure alignment with museum priorities while mitigating frequency between various campaigns to retain audience interest and engagement.
  • Identify trends and email marketing strategies to glean insights on best practices and new ideas for marketing tactics.
  • Devise and perform A/B testing to advise on improvement to the effectiveness of current email outreach strategies.
  • Conduct weekly and monthly performance reports that include but are not limited to open, clicks, bounce, and unsubscribe rates; collect and translate data into actionable insights to optimize current email strategy.
  • Develop and implement strategies for retargeting email subscribers through tailored email communications by working closely with IT on audience segmentation and journeys.
  • Work in conjunction with the Database & Evaluation Specialist and IT to conduct museum audience surveys through email and post-event surveys as needed.
  • Communicate various campaign details effectively to key stakeholders and leadership at varying levels of digital media knowledge.
Position Requirements

Qualifications and Requirements:
  • A bachelor's degree in marketing or a related field or equivalent professional experience.
  • 4+ years of digital experience (web, social media, and/or email marketing).
  • Demonstrated understanding of marketing strategies and developing guidelines.
  • Experience working with Salesforce and Marketing Cloud and/or Hubspot, Iterable, or other marketing automation software used for email campaign development, deployment, and data capture.
  • A commitment to diversity, equity, accessibility, and inclusion.
  • Bilingual (English and Spanish) is preferred.
If hired, we require all employees to be vaccinated against COVID-19, unless a medical or religious accommodation is needed as determined on a case-by-case basis.

The expected base salary for this role is $70,000. The actual base pay offered will be determined by factors such as experience, skills, training, location, certifications, education, and other factors permitted by law. Decisions will be made on a case-by-case basis.

Our Benefits:
  • Comprehensive medical, dental, and vision.
  • PTO and Sick Time
  • 401(k)


@museumLI

Full-Time/Part-Time
Full-Time

Position
Manager, Email Marketing

Location
Los Angeles

About the Organization
The Academy of Motion Picture Arts and Sciences is a global community of more than 10,000 of the most accomplished artists, filmmakers and executives working in film. In addition to celebrating and recognizing excellence in filmmaking through the Oscars, the Academy supports a wide range of initiatives to promote the art and science of the movies, including public programming, educational outreach and the Academy Museum of Motion Pictures.

EOE Statement
The Academy is committed to equal opportunity in employment and to creating and valuing diversity in its workforce. Maintaining a diverse workforce is important to the Academy. The Academy enforces a strict policy that prohibits discrimination in hiring, training, compensation, promotion, transfer, or termination, whether on the basis of race, color, national origin, religion, sex, disability, age, veteran status, sexual orientation or genetic information. This includes a workplace that is free of all forms of harassment. Also, to help foster diversity, the Academy uses programs that ensure fairness of opportunity, pay, and growth to all applicants and employees. Every employee of the Academy is required to follow this policy and to preserve the Academy's commitment to diversity.

This position is currently accepting applications.

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