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Digital Marketing Specialist

2 months ago

Las Vegas, United States Credit One Bank Full time

Description

Position Summary  Credit One Bank is looking for Digital Marketing Specialist to join the Portfolio Marketing team and work on strategic efforts that support the overall growth of the organization. As a member of the Portfolio Marketing team, this position will be primarily responsible for helping to plan and execute omni-channel marketing campaigns to existing card members. Working on projects to improve the effectiveness of our efforts and collaborating with other teams on new initiatives.    Project management skills are critical to this role. These skills will be required to oversee the creation of creative concepts and execution of omni-channel campaigns across direct mail, email, mobile, and web.    Summary of Essential Job Functions: 
  • Create omni-channel marketing campaigns, that are designed to drive response, based on product segments
  • Develop marketing content for Email, Direct Mail, Push Notifications, Mobile App, and Web
  • Supervise the execution of marketing strategies across channels. Ensure accurate execution of strategies and tests
  • Compile and analyze campaign performance to assist with planning future tests, inclusive of developing the test design(s) 
  • Use historical data to develop forecasts of campaign performance post deployment 
  • Collaborate with internal partners to evaluate and improve on fulfillment experience
  • Conduct competitive offer and creative analysis using industry tools 
  • Work on ad-hoc projects as required 
Position Requirements:  
  • Bachelor’s degree in a business, marketing, or related field 
  • 2+ years of marketing experience 
  • Strong understanding of Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and/or Referral Marketing and be familiar with a variety of these fields’ concepts, practices, and procedures.
  • 2+ years of experience conducting analysis using web analytical, a/b testing, and affiliate management tools / platforms like Adobe/Omniture, WebTrends, Coremetrics, Google Analytics, Adobe Target, Optimizely, Kenshoo, Marin, DoubleClick, Commission Junction, Rakuten, Impact Radius and/or other similar tools.
  • Serve as reporting expert for the team by developing report requests and interpreting data
  • Strong analytical skills with a proven ability to drive the evolution of a program through the application of data insights.
  • Ability to tell a meaningful story rooted in data-based insights.
  • Strong organizational skills and attention to detail.
  • Experience driving campaigns from concept through to execution and post-campaign analysis.
  • Excellent communication skills, both written and verbal.
  • A wide degree of creativity and latitude is expected.

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.